DIRECT lines inconsistent with public data
29 −11 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 29)
line 1 google.com, pub-2890559903928937, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: PING FAN
line 2 google.com, pub-1980576454975917, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: LIU YING
line 3 google.com, pub-1831984866835672, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: ZHANG JING
line 6 triplelift.com, 10344, DIRECT, 6c33edb13117fd86
→ observed: the same account is marked DIRECT by 3 different companies
line 7 triplelift.com, 10344-EB, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Simple Design Limited (via EB Network) domain in sellers.json: google.com
line 9 smaato.com, 1100047005, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: ZhengZhou Atlas Information Technology Co., Ltd domain in sellers.json: simpledesign.ltd
line 15 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 47 mars.media, 107876, DIRECT, 8624339f102fb076
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies name in sellers.json: Smaato Inc. domain in sellers.json: smaato.com
line 77 pubmatic.com, 160832, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Hangzhou Inshot Tech Co.,Ltd (via EB) domain in sellers.json: google.com
line 78 pubmatic.com, 160468, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Simple Design Limited (via EB) domain in sellers.json: google.com
line 82 openx.com, 545628478, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 3 different companies
line 83 indexexchange.com, 195652, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 3 different companies
line 110 soloway.ru, 2791629, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 179 33across.com, 0015a00003DKg9ZAAT, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: BetweenX domain in sellers.json: betweendigital.com
line 187 adriver.ru, 1009202, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies
line 191 algorix.co, 60337, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies
line 202 betweendigital.com, 44229, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: MGL MY.COM (CYPRUS) LIMITED domain in sellers.json: my.com
line 204 betweendigital.com, 46880, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies
line 207 bigo.sg, 880, DIRECT
→ observed: the same account is marked DIRECT by 11 different companies
line 227 ignitemediatech.com, pub_63615, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Game Maker Ltd. domain in sellers.json: gmaker.top
line 246 madex.world, 544b4c02-bccb-47eb-a8c2-0a6be081778b, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Madex domain in sellers.json: madex.world
line 247 mangomob.net, 5000671969, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: betweendigital domain in sellers.json: betweendigital.com
line 249 mediasniper.ru, 273000370, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies
line 265 orbrx.ai, 8000869124, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies
line 306 taurusx.com, 80638, DIRECT
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: libii domain in sellers.json: libii.com