Learn · How to fix
Should app-ads.txt include OWNERDOMAIN?
Updated Oct 7, 2026 · data from 12 App Store genres · top free + top grossing charts · US · iOS + Android
Short answerYes, it's recommended. OWNERDOMAIN declares the domain of the company that owns the apps, which buyers can compare with the domains in ad systems' sellers.json for DIRECT accounts.
466 of 883
ad-monetized top US apps in this index have this finding (53%)
Why it matters
Without it, buyers can only guess which company a DIRECT account should belong to.
How to fix it
- Add one line: OWNERDOMAIN=<your company domain>.
Before
# (no variable)
After
OWNERDOMAIN=examplegames.com
Apps with this finding
Each report lists the exact lines involved.
- FREECABLE TV: News & TV Shows · MixerBox Inc.
- AI Mirror: AI Photo Editor · POLYVERSE ENTERTAINMENT INC.
- PlantIn: Plant Identifier・Care · Vortemol Limited
- Reverse Audio · Nobutaka Yuasa
- ShortsWave: Watch Drama Series · HALOFUN PTE. LTD.
- TV Remote & Universal Control™ · To Ngoc Mai
- Authenticator© App · To Ngoc Mai
- stats.fm for Spotify Music App · StatsFM B.V.
- ZEPETO: Avatar, Connect & Live · NAVER Z Corporation
- Tape Measure & Ruler Арр · Free Style Dev LLC
- ColdTrace: Cold Case Mystery · Saclic Studio
- Clean Manager: Storage Cleaner · Quiet
Related
Based on the IAB Tech Lab ads.txt/app-ads.txt and sellers.json specifications. Numbers are automated observations of public files on the date above.