DIRECT lines inconsistent with public data
46 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 46)
line 226 inmobi.com, 16600394d82645eeb37cd25e32849684, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 6 different companies
line 228 applovin.com, db8440c24bc69b9adb30cf715f23b1ea, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: AnyMind Group Pte. Ltd. domain in sellers.json: anymanager.io
line 236 unity.com, 2214291, DIRECT, 96cabb5fbdde37a7
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: AnyMind Group Pte. Ltd. domain in sellers.json: idragonpro.com
line 274 pokkt.com, 7240, DIRECT, c45702d9311e25fd
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: YAN TV JSC domain in sellers.json: yan.vn
line 275 freewheel.tv, 1058753, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 277 adcolony.com, e7022e538c8f94c379776f54a6ad6995, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 5 different companies
line 278 triplelift.com, 7207-EB, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: AdAsia (via EB Network) domain in sellers.json: google.com
line 279 triplelift.com, 7207, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: AdAsia domain in sellers.json: anymanager.io
line 280 tapjoy.com, d7f21d7afdac4e5d949757392c7fe966, DIRECT, 29e595b1aeb5904d
→ observed: the same account is marked DIRECT by 5 different companies
line 282 rubiconproject.com, 21468, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Google domain in sellers.json: google.com
line 291 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 319 media.net, 8CURU230D, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: AnyMind Group (via OB) domain in sellers.json: google.com
line 320 ironsrc.com, 335022, DIRECT, 79929e88b2ba73bc
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: AnyMind Group Pte. Ltd. domain in sellers.json: easyjapanese.net
line 334 chocolateplatform.com, 15607, DIRECT, 49a66ce31a704197 #video
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: AnyMind Group
line 336 chocolateplatform.com, 15607, DIRECT, 49a66ce31a704197 #banner
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: AnyMind Group
line 384 ad-generation.jp, 9140, DIRECT, 7f4ea9029ac04e53
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: 株式会社フォーエム domain in sellers.json: fourm.jp
line 385 video.unrulymedia.com, 2548794071, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Google EB - Any Mind Group domain in sellers.json: google.com
line 386 rhythmone.com, 2548794071, DIRECT, a670c89d4a324e47
→ observed: the same account is marked DIRECT by 3 different companies
line 387 pangleglobal.com,52328,DIRECT
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: AnyMind Group Pte. Ltd. domain in sellers.json: gcash.com
line 388 mopub.com,f5b5eb2fda9a4d79b8850fca49609b31,DIRECT,74b46c0ea83967ca
→ observed: the same account is marked DIRECT by 3 different companies
line 390 vungle.com, 60c71d9d6b22ac0017d0bca4, DIRECT, c107d686becd2d77
→ observed: the same account is marked DIRECT by 5 different companies
line 564 google.com, pub-1386280613967939, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Hoopla Digital Ltd domain in sellers.json: hoopladigital.co.uk
line 571 google.com, pub-5060663379040713, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Playwire LLC domain in sellers.json: playwire.com
line 578 superawesome.tv, 177, DIRECT, 706a53c9da3b4cee
→ observed: the same account is marked DIRECT by 6 different companies
line 579 google.com, pub-5781531207509232, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 15 different companies name in sellers.json: Venatus Media domain in sellers.json: venatus.com