DIRECT lines pointing to intermediaries
28 −15 ptsThe line says DIRECT, but the ad system lists that account as an INTERMEDIARY. Buyers doing supply path optimization may treat this as misrepresentation.
Evidence (25 of 28)
line 64 media.net,8CUP3H54N,DIRECT
→ seller_type=INTERMEDIARY seller_name=SoundCloud (via OB)
line 76 pubmatic.com,165105,DIRECT,5d62403b186f2ace
→ seller_type=INTERMEDIARY seller_name=SoundCloud (via EB)
line 88 lijit.com, 483384-eb, DIRECT, fafdf38b16bf6b2b
→ seller_type=INTERMEDIARY seller_name=SoundCloud Global Limited & Co. KG (via Google EB)
line 89 rubiconproject.com, 26710, DIRECT, 0bfd66d529a55807
→ seller_type=INTERMEDIARY seller_name=Google
line 208 sharethrough.com, ofVq9KCi, DIRECT, d53b998a7bd4ecd2
→ seller_type=INTERMEDIARY seller_name=Soundcloud - OB
line 266 pubmatic.com, 165874, DIRECT, 5d62403b186f2ace
→ seller_type=INTERMEDIARY seller_name=WMG
line 284 pubmatic.com, 162319, DIRECT, 5d62403b186f2ace
→ seller_type=INTERMEDIARY seller_name=Vidgyor Media Technologies Private Limited (via EB)
line 360 aps.amazon.com,4e8fb3b2-1c6c-42d6-890c-e5a6718315a3,DIRECT
→ seller_type=INTERMEDIARY seller_name=Aditude Inc.
line 411 video.unrulymedia.com, 2439829435, DIRECT
→ seller_type=INTERMEDIARY seller_name=33Across Inc.
line 501 sharethrough.com,Q9IzHdvp,DIRECT,d53b998a7bd4ecd2
→ seller_type=INTERMEDIARY seller_name=The COOL Company - oRTB
line 503 risecodes.com,6124caed9c7adb0001c028d8,DIRECT
→ seller_type=INTERMEDIARY seller_name=The COOL Company
line 508 pubmatic.com,95054,DIRECT,5d62403b186f2ace
→ seller_type=INTERMEDIARY seller_name=Insticator Inc. (dba The COOL Company)
line 635 risecodes.com, 661fc591c3a3ef0001984071, DIRECT
→ seller_type=INTERMEDIARY seller_name=PGAM
line 667 admanmedia.com, 2162, DIRECT
→ seller_type=INTERMEDIARY seller_name=Qortex
line 682 rubiconproject.com, 17280, DIRECT, 0bfd66d529a55807
→ seller_type=INTERMEDIARY seller_name=Seedtag Advertising SL
line 683 pubmatic.com, 157743, DIRECT, 5d62403b186f2ace
→ seller_type=INTERMEDIARY seller_name=Seedtag Advertising, S.L.
line 685 lijit.com, 397546, DIRECT, fafdf38b16bf6b2b
→ seller_type=INTERMEDIARY seller_name=Seedtag
line 686 onetag.com, 75601b04186d260, DIRECT
→ seller_type=INTERMEDIARY seller_name=SeedTag
line 688 sharethrough.com, AXS5NfBr, DIRECT, d53b998a7bd4ecd2
→ seller_type=INTERMEDIARY seller_name=Seedtag - oRTB
line 705 lijit.com, 346012, DIRECT, fafdf38b16bf6b2b
→ seller_type=INTERMEDIARY seller_name=Smile Wanted
line 716 lijit.com, 353839-eb, DIRECT, fafdf38b16bf6b2b #SOVRN
→ seller_type=INTERMEDIARY seller_name=Aditude inc (via Google EB)
line 792 pubmatic.com, 157577, DIRECT, 5d62403b186f2ace
→ seller_type=INTERMEDIARY seller_name=Next Millennium Media, Inc.
line 794 risecodes.com, 60c8b4e48985e4000198293e, DIRECT
→ seller_type=INTERMEDIARY seller_name=Aditude
line 935 onetag.com, 942ccc26b0096a0-OB, DIRECT
→ seller_type=INTERMEDIARY seller_name=SoundCloud Global Limited & Co. KG-OB
line 1250 media.net,8CUIKIUHH,DIRECT
→ seller_type=INTERMEDIARY seller_name=WMG International Inc