Ad systems
The 60 ad systems most often authorized by top apps. "Not listed" = the share of lines pointing to a seller ID that the ad system's own sellers.json doesn't contain. When that share is above 50%, we treat the sellers.json as incomplete and don't hold it against apps.
| Ad system | Developers | Lines | Not listed | DIRECT → intermediary | sellers.json |
|---|---|---|---|---|---|
| google.com | 95 | 2,074 | 30.6% | 0 | OK |
| rubiconproject.com | 87 | 11,512 | 15.8% | 160 | OK |
| pubmatic.com | 86 | 15,341 | 9.0% | 171 | OK |
| openx.com | 85 | 4,998 | — | — | not readable (HTTP 403) |
| indexexchange.com | 84 | 2,079 | 61.9% | 49 | Looks incomplete |
| triplelift.com | 81 | 3,632 | 7.8% | 106 | OK |
| appnexus.com | 80 | 6,503 | — | — | not readable (HTTP 403) |
| smartadserver.com | 80 | 6,090 | 10.1% | 25 | OK |
| video.unrulymedia.com | 78 | 6,888 | 21.7% | 30 | OK |
| sharethrough.com | 77 | 4,717 | 0.8% | 53 | OK |
| themediagrid.com | 74 | 2,742 | 22.1% | 119 | OK |
| facebook.com | 73 | 489 | — | — | not readable (not JSON (login page / HTML?)) |
| improvedigital.com | 72 | 4,660 | 8.8% | 28 | OK |
| inmobi.com | 71 | 3,942 | 74.7% | 25 | Looks incomplete |
| media.net | 71 | 3,203 | 16.9% | 44 | OK |
| smaato.com | 71 | 2,388 | 18.3% | 38 | OK |
| xandr.com | 71 | 2,221 | 23.5% | 4 | OK |
| freewheel.tv | 70 | 4,030 | — | — | not readable (HTTP 403) |
| lijit.com | 70 | 5,004 | 4.7% | 118 | OK |
| contextweb.com | 69 | 3,019 | 79.1% | 2 | Looks incomplete |
| loopme.com | 68 | 3,028 | — | — | not readable (HTTP 403) |
| pubnative.net | 67 | 3,188 | 2.2% | 5 | OK |
| admanmedia.com | 66 | 1,264 | 13.8% | 24 | OK |
| adform.com | 65 | 1,785 | 3.3% | 4 | OK |
| onetag.com | 65 | 2,337 | 28.0% | 99 | OK |
| rhythmone.com | 64 | 960 | — | — | not readable (HTTP 403) |
| tremorhub.com | 64 | 630 | 30.3% | 5 | OK |
| yahoo.com | 64 | 967 | — | — | not readable (HTTP 429) |
| conversantmedia.com | 63 | 3,069 | 10.3% | 28 | OK |
| smartclip.net | 63 | 593 | 47.6% | 7 | OK |
| yieldmo.com | 62 | 682 | — | — | not readable (HTTP 202) |
| axonix.com | 61 | 960 | 40.0% | 2 | OK |
| opera.com | 61 | 1,418 | 28.6% | 19 | OK |
| sonobi.com | 61 | 1,580 | 31.1% | 11 | OK |
| verve.com | 61 | 529 | 2.6% | 6 | OK |
| risecodes.com | 60 | 858 | 14.5% | 18 | OK |
| adyoulike.com | 59 | 1,430 | 0.7% | 51 | OK |
| beachfront.com | 59 | 166 | 18.1% | 5 | OK |
| criteo.com | 58 | 966 | — | — | not readable (HTTP 403) |
| xad.com | 58 | 364 | — | — | not readable (HTTP 403) |
| advertising.com | 57 | 510 | — | — | not readable (HTTP 403) |
| e-planning.net | 56 | 996 | 25.7% | 3 | OK |
| sovrn.com | 56 | 364 | — | — | not readable (HTTP 403) |
| thebrave.io | 56 | 794 | 8.7% | 26 | OK |
| undertone.com | 56 | 164 | 19.5% | 0 | OK |
| algorix.co | 55 | 963 | 32.7% | 11 | OK |
| emxdgt.com | 55 | 221 | 76.5% | 2 | Looks incomplete |
| lkqd.net | 55 | 342 | 4.4% | 14 | OK |
| outbrain.com | 55 | 503 | 95.2% | 0 | Looks incomplete |
| adelement.com | 54 | 562 | 1.4% | 0 | OK |
| aps.amazon.com | 54 | 206 | 7.3% | 22 | OK |
| mintegral.com | 54 | 351 | 6.8% | 0 | OK |
| zmaticoo.com | 54 | 685 | 17.1% | 18 | OK |
| adswizz.com | 53 | 349 | 52.4% | 0 | Looks incomplete |
| applovin.com | 53 | 150 | 48.0% | 0 | OK |
| bidmachine.io | 53 | 1,393 | 4.7% | 6 | OK |
| eskimi.com | 53 | 697 | — | — | not readable (HTTP 403) |
| pokkt.com | 53 | 397 | 0.0% | 1 | OK |
| spotx.tv | 53 | 458 | — | — | not readable (ConnectError) |
| spotxchange.com | 53 | 575 | — | — | not readable (ConnectError) |