DIRECT lines inconsistent with public data
78 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 78)
line 173 pubmatic.com, 160565, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies name in sellers.json: Tapjoy domain in sellers.json: tapjoy.com
line 174 pangleglobal.com, 9898, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies name in sellers.json: Tapjoy, Inc. domain in sellers.json: fingersoft.com
line 178 synacor.com, 82460, DIRECT, e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 50 different companies
line 182 opera.com, pub6584435113344, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 33 different companies
line 185 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 883 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 98 different companies
line 904 vidoomy.com,7646534,DIRECT
→ observed: the same account is marked DIRECT by 77 different companies
line 1440 webeyemob.com, 70098, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 75 different companies name in sellers.json: MINTEGRAL domain in sellers.json: mintegral.com
line 1607 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 1626 smaato.com, 1100057628, DIRECT, 07bcf65f187117b4
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 72 different companies name in sellers.json: topon domain in sellers.json: toponad.net
line 1627 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 1655 onetag.com,82e44d118b79600,DIRECT
→ observed: the same account is marked DIRECT by 79 different companies
line 1657 admatic.com.tr, adm-pub-3033566192, DIRECT, uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 1664 admixer.net, f6790c61-b9ce-49b0-b809-059710d60dfd, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 1671 opera.com,pub11079554715136,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 61 different companies
line 1676 krushmedia.com, AJxF6R192a9M6CaTvK, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: Admixer domain in sellers.json: admixer.com
line 1955 33across.com, 0015a00003DKg9ZAAT, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: BetweenX domain in sellers.json: betweendigital.com
line 1964 adriver.ru, 1009202, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies
line 1971 algorix.co, 60337, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies
line 1982 betweendigital.com, 44229, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: MGL MY.COM (CYPRUS) LIMITED domain in sellers.json: my.com
line 1984 betweendigital.com, 46880, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies
line 1991 bigo.sg, 880, DIRECT
→ observed: the same account is marked DIRECT by 11 different companies
line 2016 ignitemediatech.com, pub_63615, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Game Maker Ltd. domain in sellers.json: gmaker.top
line 2037 madex.world, 544b4c02-bccb-47eb-a8c2-0a6be081778b, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Madex domain in sellers.json: madex.world
line 2038 mangomob.net, 5000671969, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: betweendigital domain in sellers.json: betweendigital.com