Learn · How to fix
What is a confidential seller in sellers.json?
Updated Oct 7, 2026 · data from 12 App Store genres · top free + top grossing charts · US · iOS + Android
Short answerAn ad system can mark an account confidential in sellers.json, hiding its name and domain. For a DIRECT line, buyers then can't see who owns the account.
331 of 883
ad-monetized top US apps in this index have this finding (37%)
Why it matters
Confidential entries are allowed by the specification, but they reduce what buyers can verify.
How to fix it
- If the account is yours, ask the ad system to publish your seller entry with name and domain.
Apps with this finding
Each report lists the exact lines involved.
- NOAA Marine Weather & Forecast · Zipo Apps Ltd.
- Authenticator ℠ App · BEGAMOB GLOBAL LIMITED
- iCardiac: Heart Rate & Health · BEGAMOB GLOBAL LIMITED
- Universal Remote TV Control · · BEGAMOB GLOBAL LIMITED
- FaceVital: Health Monitor · BEGAMOB GLOBAL LIMITED
- Glucera: Blood Sugar Tracker · BEGAMOB GLOBAL LIMITED
- We Are Cooking · MATRYOSHKA GAMES CY LTD
- Cast To TV Screen Mirror · Heer Patel
- EPIK - AI Photo & Video Editor · SNOW Corporation
- Vita Mahjong · VITA STUDIO PTE. LTD.
- Mystery Town: Merge Games · Cedar Co., Limited
- Meowdoku! · OAKEVER GAMES PTE. LTD.
Related
Based on the IAB Tech Lab ads.txt/app-ads.txt and sellers.json specifications. Numbers are automated observations of public files on the date above.