DIRECT lines inconsistent with public data
422 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 422)
line 2249 rubiconproject.com, 23780, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Google domain in sellers.json: google.com
line 2250 rubiconproject.com, 23778, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 2251 pubmatic.com, 161141, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Reklam Up (via EB) domain in sellers.json: google.com
line 2252 criteo.com, B-062970, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 65 different companies
line 2253 themediagrid.com, 81MGSH, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 2254 sharethrough.com, nJscjtOy, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: ReklamUp - OB domain in sellers.json: google.com
line 2260 inmobi.com, 445a21be4613492a9545763b8c4bc548, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 65 different companies
line 2976 rubiconproject.com, 22884, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies name in sellers.json: Google domain in sellers.json: google.com
line 2980 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 3014 adtelligent.com, 290201, DIRECT, 7de89dc7742b5b11
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Plex Inc. domain in sellers.json: plex.tv
line 3029 betweendigital.com, 44180, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Smaato Inc. domain in sellers.json: smaato.com
line 3089 google.com, pub-7734005103835923, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: Krush Media, LLC domain in sellers.json: krushmedia.com
line 3105 lunamedia.io, d5b7a3e0bf7575046765e5c639e98ab0, DIRECT, 524ecb396915caaf
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: Verve domain in sellers.json: smaato.com
line 3106 themediagrid.com, R28I9J, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 67 different companies
line 3110 inmobi.com, ddb41d8a9f434a918d05a0fc9999d9f9, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 58 different companies
line 3112 video.unrulymedia.com, 4631344382657206988, DIRECT
→ observed: the same account is marked DIRECT by 57 different companies
line 3163 toponad.com, 16459e6f46bd75, DIRECT, 1d49fe424a1a456d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Smaato domain in sellers.json: smaato.com
line 3186 e-planning.net,b37ed21aa3e45e7e,DIRECT,c1ba615865ed87b2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 10 different companies name in sellers.json: Smaato, Inc. domain in sellers.json: smaato.com
line 3208 yazle.com, 142949df56ea8ae0be8b5306971900a433988, Direct
→ observed: the same account is marked DIRECT by 5 different companies
line 3213 iion.io, 10154, DIRECT, 013a29748465dc57
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Smaato domain in sellers.json: smaato.com
line 3817 smaato.com,to be added after mapping,DIRECT,07bcf65f187117b4
→ observed: the same account is marked DIRECT by 5 different companies
line 3871 apester.com,1105,DIRECT
→ observed: the same account is marked DIRECT by 70 different companies
line 3883 adyoulike.com,4d5014f8da11fc0a70ebbda5d4537935,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 3901 thebrave.io,9840732,DIRECT,c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 61 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 3904 carbonatix.com,176915265,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io