DIRECT lines inconsistent with public data
535 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 535)
line 5 media.net, 8CUIKIUHH, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 62 different companies name in sellers.json: WMG International Inc domain in sellers.json: adwmg.com
line 6 pubmatic.com, 165874, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 23 different companies name in sellers.json: WMG domain in sellers.json: adwmg.com
line 7 themediagrid.com, RIX2M5, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 31 different companies
line 293 onetag.com, 5d0d72448d8bfb0, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 23 different companies name in sellers.json: WMG International, inc domain in sellers.json: adwmg.com
line 1081 themediagrid.com, R28I9J, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 66 different companies
line 1090 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 96 different companies
line 1807 adyoulike.com, d56e3e148de35ef3f2fc06a8fe3a5d1a, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: Intenze domain in sellers.json: intenze.co
line 1808 adyoulike.com, e881d34188df61c590ad1e25a537e68f, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Blasto Sp domain in sellers.json: blasto.ai
line 1809 algorix.co, 60019, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io
line 1813 apester.com, 1105, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 1840 axis-marketplace.com, 239, DIRECT
→ observed: the same account is marked DIRECT by 67 different companies name in sellers.json: zynga.com domain in sellers.json: zynga.com
line 1847 azberry.com, 140032_1, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 1849 bematterfull.com, 92391776902, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 1850 betweendigital.com, 44098, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 57 different companies name in sellers.json: Bidmachine, Inc. domain in sellers.json: bidmachine.io
line 1865 carbonatix.com, 176915265, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 1894 driftpixel.ai, 2410720677, DIRECT
→ observed: the same account is marked DIRECT by 57 different companies name in sellers.json: Bid Machine domain in sellers.json: bidmachine.io
line 1972 intenze.co, 200187, DIRECT
→ observed: the same account is marked DIRECT by 66 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 1973 iqzone.com, IQ96, DIRECT
→ observed: the same account is marked DIRECT by 56 different companies
line 1984 lijit.com, 411915, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: MARKAPP MEDIA LTD domain in sellers.json: markappmedia.site
line 2000 lijit.com, 563477, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 56 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 2004 lkqd.net, 1100058249, DIRECT, 59c49fa9598a0117
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Pubrev+ domain in sellers.json: pubrevplus.com
line 2018 lunamedia.io, d7190c50-6c49-40d1-a716-1943623e120b, DIRECT, 524ecb396915caaf
→ observed: the same account is marked DIRECT by 63 different companies
line 2020 markappmedia.site, C-1021, DIRECT, 1ddf21e4cc2e32a1
→ observed: the same account is marked DIRECT by 66 different companies name in sellers.json: pulishertest domain in sellers.json: test.com
line 2037 media.net, 8CUIKIUHH, DIRECT, 818f58666cabc936
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 62 different companies name in sellers.json: WMG International Inc domain in sellers.json: adwmg.com
line 2047 metup.it, AJxF6R661a9M6CaTvK, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 57 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io