DIRECT lines inconsistent with public data
139 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 139)
line 214 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 98 different companies
line 451 themediagrid.com, R28I9J, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 67 different companies
line 1248 pubmatic.com, 160565, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies name in sellers.json: Tapjoy domain in sellers.json: tapjoy.com
line 1249 pangleglobal.com, 9898, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies name in sellers.json: Tapjoy, Inc. domain in sellers.json: fingersoft.com
line 1252 synacor.com, 82460, DIRECT, e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 50 different companies
line 1255 opera.com, pub6584435113344, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 33 different companies
line 1354 unity.com,1048191,direct,96cabb5fbdde37a7
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: RTG_Zynga domain in sellers.json: zynga.com
line 1651 admanmedia.com,990,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Click Tech Limited - Zmaticoo domain in sellers.json: zmaticoo.com
line 1652 start.io,150505487,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 23 different companies name in sellers.json: zMaticoo.com domain in sellers.json: zmaticoo.com
line 1661 lijit.com,517272,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 27 different companies name in sellers.json: zMaticoo domain in sellers.json: zmaticoo.com
line 1667 showheroes.com,7341,DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Zmatico (CTV - Global) domain in sellers.json: zmaticoo.com
line 1668 betweendigital.com,44659,DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: zMaticoo domain in sellers.json: zmaticoo.com
line 1750 google.com,pub-2843405949989126,DIRECT,f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: Maelico LTD domain in sellers.json: hyperaudience.com
line 1751 markappmedia.site,483944,DIRECT
→ observed: the same account is marked DIRECT by 7 different companies
line 1752 openx.com,540861995,DIRECT,6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 26 different companies
line 1755 themediagrid.com,RVQDTI,DIRECT,35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 76 different companies name in sellers.json: ORANGE CLICK MEDIA & COMMERCE LTD domain in sellers.json: orangeclickmedia.com
line 1759 insticator.com,4376617d-da33-438d-b3a5-0b0135b08e60,DIRECT,b3511ffcafb23a32
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Aceex domain in sellers.json: aceex.io
line 1821 algorix.co, 604553, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 68 different companies
line 1839 admixer.net, 142f7ae2-b259-439a-801d-0b1146b8518d, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 1857 start.io, 115550145, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 1858 themediagrid.com, 6XGFYQ, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 80 different companies
line 1864 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 1873 yabbi.me, 675d9254-4032-47ed-9074-b6ef4dbab522, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 1874 madex.world, 544b4c02-bccb-47eb-a8c2-0a6be081778b, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Madex domain in sellers.json: madex.world
line 1876 screenil.com, 554156, DIRECT
→ observed: the same account is marked DIRECT by 65 different companies