DIRECT lines inconsistent with public data
693 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 693)
line 40 33across.com, 0010b00002e4MRRAA2, DIRECT, bbea06d9c4d2853c
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: NM Proprietary domain in sellers.json: nextmillennium.io
line 66 9dotsmedia.com, 1161, DIRECT, 89ff185a4c4e857c
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: mobfox domain in sellers.json: mobfox.com
line 67 9dotsmedia.com, 1171, DIRECT, 45ff185b4c4e857d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: loopme domain in sellers.json: loopme.com
line 71 9dotsmedia.com, 1351, DIRECT, 45ff185b4c4e857d
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: SUPERCENT. domain in sellers.json: supercent.io
line 98 ad-generation.jp, 13687, DIRECT, 7f4ea9029ac04e53
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: arsus technologies ltd domain in sellers.json: reklamup.com
line 100 ad.plus, 23199801732, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 102 adagio.io, 1015, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: The Moneytizer domain in sellers.json: themoneytizer.com
line 125 adbro.me, d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc, DIRECT
→ observed: the same account is marked DIRECT by 32 different companies name in sellers.json: BidMachine Inc. domain in sellers.json: bidmachine.io
line 138 adcolony.com, 801e49d1be83b5f9, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 9 different companies
line 184 adform.com, 2474, DIRECT, 9f5210a2f0999e32
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: Adpone SL domain in sellers.json: adpone.com
line 186 adform.com, 2600, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies name in sellers.json: ADTARGET MEDYA A.S. domain in sellers.json: adtarget.com.tr
line 230 adform.com, 716, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Yieldlove GmbH domain in sellers.json: yieldlove.com
line 291 admanmedia.com, 2029, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 14 different companies name in sellers.json: Adsyield domain in sellers.json: adsyield.com
line 310 admanmedia.com, 37, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: iqzone domain in sellers.json: iqzone.com
line 317 admanmedia.com, 647, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: anzu.io domain in sellers.json: anzu.io
line 330 admatic.com.tr, adm-pub-185375301865, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies name in sellers.json: AdTarget Teknoloji A.Ş. domain in sellers.json: adtarget.biz
line 332 admatic.com.tr, adm-pub-3033566192, DIRECT, uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 338 admile.com, 61880005, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: umxstudio domain in sellers.json: umxstudio.co
line 346 admixer.co.kr, 1317, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 364 admixer.net, 1046d8dc-f1a9-439d-a8a5-3401fda83729, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Silverpush domain in sellers.json: chocolateplatform.com
line 385 admixer.net, c9ed39e8-724d-4012-ae61-38a5ac81bb0e, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 393 admixer.net, f6790c61-b9ce-49b0-b809-059710d60dfd, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 420 adsgard.net, 1362, DIRECT, 36a1c66e1a2f76dd
→ observed: the same account is marked DIRECT by 12 different companies
line 421 adsgard.net, 1363, DIRECT, 36a1c66e1a2f76dd
→ observed: the same account is marked DIRECT by 12 different companies
line 431 adsparc.com, 1319, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: AdColony domain in sellers.json: adcolony.com/