DIRECT lines inconsistent with public data
77 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 77)
line 1 152media.com, 152, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 25 adtech.com, 2694, DIRECT, e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 3 different companies
line 27 adtech.com, 4596, DIRECT, e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 3 different companies
line 33 advertising.com, 22924, DIRECT, e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 3 different companies
line 35 advertising.com, 2694, DIRECT, e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 9 different companies
line 43 adview.com, 86576551, DIRECT, 1b2cc038a11ea319
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Bonita Interactive LLC domain in sellers.json: nom-nom.media
line 52 applovin.com, 4d391c28b8c9b08646600303640192ea, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 59 appnexus.com, 12355, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 5 different companies
line 72 appnexus.com, 806, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 12 different companies
line 75 appnexus.com, 9538, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 15 different companies
line 100 chartboost.com, 5730bb1a04b0165b75d2e564, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 114 contextweb.com, 562060, DIRECT, 89ff185a4c4e857c
→ observed: the same account is marked DIRECT by 4 different companies
line 115 conversantmedia.com, 41150, DIRECT, 03113cd04947736d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 10 different companies name in sellers.json: Venatus Media domain in sellers.json: venatus.com
line 116 criteo.com, 180031, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 8 different companies
line 117 criteo.com, 180034, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 8 different companies
line 118 criteo.com, 180048, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 8 different companies
line 119 criteo.com, 181323, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 8 different companies
line 120 criteo.com, 181330, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 8 different companies
line 135 freewheel.tv, 1058753, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 138 freewheel.tv, 1158049, DIRECT
→ observed: the same account is marked DIRECT by 16 different companies
line 142 freewheel.tv, 187721, DIRECT
→ observed: the same account is marked DIRECT by 17 different companies
line 143 freewheel.tv, 187865, DIRECT
→ observed: the same account is marked DIRECT by 17 different companies
line 144 freewheel.tv, 1953, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 145 freewheel.tv, 196129, DIRECT
→ observed: the same account is marked DIRECT by 17 different companies
line 146 freewheel.tv, 196145, DIRECT
→ observed: the same account is marked DIRECT by 17 different companies