DIRECT lines inconsistent with public data
57 −17 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 57)
line 247 axonix.com,59089,DIRECT,bc385f2b4a87b721
→ observed: the same account is marked DIRECT by 26 different companies
line 713 google.com, pub-3940256099942544, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 39 different companies
line 1301 improvedigital.com, 1234, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 61 different companies name in sellers.json: Connekt Media Limited domain in sellers.json: connekt.ai
line 1302 opera.com,pub7507776842240,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 57 different companies
line 1311 themediagrid.com, FALINO, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 105 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 1344 verve.com, 15147, DIRECT, 0c8f5958fc2d6270 #Verve
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: TextPlus domain in sellers.json: textplus.com
line 1396 Pubnative.net, 1007184, DIRECT, d641df8625486a7b
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: AppMonet domain in sellers.json: appmonet.com
line 1413 Verve.com, 15290, DIRECT, 0c8f5958fc2d6270 #Verve
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 15 different companies name in sellers.json: PubNative domain in sellers.json: pubnative.net
line 1429 advertising.com, 26367, DIRECT, e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 8 different companies
line 1584 synacor.com, 82377, DIRECT, e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 9 different companies
line 2680 pubmatic.com, 159336, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: TextPlus (via EB) domain in sellers.json: google.com
line 2701 sonobi.com, 71169bd4a5, DIRECT, d1a215d9eb5aee9e
→ observed: the same account is marked DIRECT by 27 different companies
line 2924 sharethrough.com, Uc8GWHvM, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: A4G Network - OB domain in sellers.json: google.com
line 2937 inmobi.com, cb6a6239dfec478f818c1ffca00ca440, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 45 different companies
line 2960 opera.com, pub8613009987200, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 30 different companies
line 3104 opera.com,pub11330246048832,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 17 different companies
line 3110 opera.com,pub10410392928256,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 11 different companies
line 3118 sabio.us,100092,direct,96ed93aaa9795702
→ observed: the same account is marked DIRECT by 11 different companies
line 3138 improvedigital.com, 1698, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: ONOMAGIC LTD domain in sellers.json: onomagic.com
line 3140 supply.colossusssp.com, 196, DIRECT, 6c5b49d96ec1b458
→ observed: the same account is marked DIRECT by 9 different companies
line 3409 criteo.com, B-063105, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 20 different companies
line 3411 mediafuse.com, 316569 , DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 3412 appnexus.com, 9538, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies
line 3413 pubmatic.com, 159302, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: MediaFuse domain in sellers.json: mediafuse.com
line 3414 yahoo.com, 57872, direct
→ observed: the same account is marked DIRECT by 13 different companies