DIRECT lines inconsistent with public data
225 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 225)
line 82 Media.net, 8CUP0ENJ2, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 13 different companies name in sellers.json: Pubcircle (Axis Corp. Ltd) domain in sellers.json: pubcircle.ai
line 114 Vidoomy.com, 6384344, DIRECT
→ observed: the same account is marked DIRECT by 17 different companies
line 150 adagio.io, 1531, DIRECT
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: Bidfuse domain in sellers.json: bidfuse.com
line 160 adbro.me, d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc, DIRECT
→ observed: the same account is marked DIRECT by 32 different companies name in sellers.json: BidMachine Inc. domain in sellers.json: bidmachine.io
line 163 adcolony.com, 1aa9cdd8e12aa09daf143973ae605e4b, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 4 different companies
line 169 adcolony.com, 801e49d1be83b5f9, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 9 different companies
line 246 adingenious.com, 75050, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 252 admanmedia.com, 1004, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Delight Room domain in sellers.json: delightroom.com
line 261 admanmedia.com, 2054, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 282 admatic.com.tr, adm-pub-3033566192, DIRECT, uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 302 admixer.net, 6453e352-f022-471f-ae8e-e1ff54183704, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 12 different companies name in sellers.json: Topon Ad domain in sellers.json: toponad.com
line 305 admixer.net, 76a1dfc8-c1c4-4158-8522-32b700dedd39, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 315 admixer.net, f6790c61-b9ce-49b0-b809-059710d60dfd, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 332 adsmovil.com, JKHGrlkjds17, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Bidscube domain in sellers.json: bidscube.com
line 376 advisermedia.co, 70572, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 401 adyoulike.com, 4d5014f8da11fc0a70ebbda5d4537935, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 417 adyoulike.com, d56e3e148de35ef3f2fc06a8fe3a5d1a, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: Intenze domain in sellers.json: intenze.co
line 422 adyoulike.com, e881d34188df61c590ad1e25a537e68f, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Blasto Sp domain in sellers.json: blasto.ai
line 430 airnowmedia.com, ANM013, DIRECT
→ observed: the same account is marked DIRECT by 16 different companies
line 431 algorix.co, 260584, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: JFTECH domain in sellers.json: xmeye.net
line 439 algorix.co, 60019, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io
line 477 anzu.io, 696508258f0e5ae09b6b4652, DIRECT, 1c1b7acf4992136c
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Bidscube domain in sellers.json: bidscube.com
line 482 aol.com, 40509, DIRECT, e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 4 different companies
line 494 apester.com, 1105, DIRECT
→ observed: the same account is marked DIRECT by 70 different companies
line 524 applovin.com, fde22a61fe220fe5ae6437d433eac5f9, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: doctornow domain in sellers.json: publisher.daro.so