DIRECT lines inconsistent with public data
35 −20 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 35)
line 361 betweendigital.com, 45827, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 12 different companies name in sellers.json: Unity Technologies SF domain in sellers.json: unity.com
line 374 themediagrid.com, falino, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 105 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 377 thebrave.io, 1234634, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 12 different companies name in sellers.json: unity domain in sellers.json: unity.com
line 381 thebrave.io, 1234764, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: bigo domain in sellers.json: bigo.sg
line 388 ushareit.com, lcb555b3bc8667a09a, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: Say Games domain in sellers.json: say.games
line 395 lacunads.com, lcb555b3bc8667a09a, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: Say Games domain in sellers.json: say.games
line 536 pubmatic.com, 158343, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Badoo.com (via EB) domain in sellers.json: google.com
line 988 indexexchange.com,192585,DIRECT
→ observed: the same account is marked DIRECT by 25 different companies
line 1112 smaato.com, 1100052963, DIRECT, 07bcf65f187117b4
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: EB DFP- Badoo Trading Limited (pub-6160182099419694) domain in sellers.json: google.com
line 1263 mintegral.com, 21922, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Zynga domain in sellers.json: www.zynga.com
line 1264 mintegral.com, 23357, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: BIGO TECHNOLOGY PTE LTD domain in sellers.json: bigo.sg
line 1265 mintegral.com, 38021, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: HitSmart domain in sellers.json: appdevelopersite-b71c7.web.app
line 1266 mintegral.com, 30065, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: High5 domain in sellers.json: www.premiumtuberapp.com
line 1267 mintegral.com, 42046, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Moonfrog domain in sellers.json: moonfroglabs.com
line 1268 mintegral.com, 32216, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 1269 mintegral.com, 21924, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: SocialChain domain in sellers.json: minepi.com
line 1270 mintegral.com, 12797, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Zego Studio domain in sellers.json: zegostudio.com
line 1271 mintegral.com, 28015, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: BOB APPS domain in sellers.json: freehelpdeskservice.com
line 1272 mintegral.com, 42990, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: PocketFM domain in sellers.json: pocketfm.com
line 1279 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 98 different companies
line 1300 vidoomy.com,7646534,DIRECT
→ observed: the same account is marked DIRECT by 77 different companies
line 1839 webeyemob.com, 70098, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 75 different companies name in sellers.json: MINTEGRAL domain in sellers.json: mintegral.com
line 2007 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 2026 smaato.com, 1100057628, DIRECT, 07bcf65f187117b4
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 72 different companies name in sellers.json: topon domain in sellers.json: toponad.net
line 2027 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com