DIRECT lines inconsistent with public data
344 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 344)
line 31 33across.com,001Pg00001bAsXcIAK,DIRECT,bbea06d9c4d2853c
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 50 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 55 acunexus.com,0353ab4cbed5beae847a7ff6e220b5cf38074,DIRECT
→ observed: the same account is marked DIRECT by 50 different companies name in sellers.json: Bidmachine domain in sellers.json: www.bidmachine.io
line 113 adelement.com,101,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Inmobi domain in sellers.json: inmobi.com
line 122 adelement.com,30167,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 141 adform.com,2753,DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: StreamKey domain in sellers.json: streamkey.tv
line 178 adingenious.com,41772,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 48 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 268 admixer.net,6477248d-9798-4581-9bfd-2e83e6d35cd3,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 291 adnuro.com,2058553715,DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Peoplefun domain in sellers.json: peoplefun.com
line 305 adscholars.com,230909,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 50 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 310 adsmartx.ai,687741,DIRECT
→ observed: the same account is marked DIRECT by 45 different companies
line 319 adsyield.com,1233,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 25 different companies name in sellers.json: Unity domain in sellers.json: unity.com
line 321 adsyield.com,6010,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 48 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 340 adtonos.com,pub3210387143,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 345 adtonos.com,pub496774080,DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: KC Connekt Media Limited domain in sellers.json: connekt.ai
line 382 advertising.com,28949,DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 386 advertising.com,29073,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 407 adview.com,48045325,DIRECT,1b2cc038a11ea319
→ observed: the same account is marked DIRECT by 4 different companies
line 448 adyoulike.com,4d5014f8da11fc0a70ebbda5d4537935,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 449 adyoulike.com,4db8143857dded4677c06c4cb44a5fd0,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 50 different companies name in sellers.json: BeMatterfull domain in sellers.json: bematterfull.com
line 462 adyoulike.com,9c8f8c9e838d488f4a9a0af129ca4473,DIRECT
→ observed: the same account is marked DIRECT by 54 different companies name in sellers.json: Performist Pte Ltd domain in sellers.json: performist.net
line 469 adyoulike.com,d56e3e148de35ef3f2fc06a8fe3a5d1a,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: Intenze domain in sellers.json: intenze.co
line 472 adyoulike.com,e881d34188df61c590ad1e25a537e68f,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Blasto Sp domain in sellers.json: blasto.ai
line 500 algorix.co,60019,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io
line 538 aloha-ads.com,66666,DIRECT
→ observed: the same account is marked DIRECT by 47 different companies name in sellers.json: Oakever Games domain in sellers.json: oakevergames.com
line 547 amxrtb.com,105199579,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Duration Media domain in sellers.json: durationmedia.net