DIRECT lines inconsistent with public data
1,079 −24 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 1,079)
line 26 admanmedia.com, 613, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io
line 51 adnuro.com, 2058553715, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Peoplefun domain in sellers.json: peoplefun.com
line 60 adtonos.com, PUB3210387143, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 71 advertising.com, 26367, DIRECT, e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 8 different companies
line 354 google.com, pub-3940256099942544, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 39 different companies
line 409 indexexchange.com, 186081, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 413 indexexchange.com, 191387, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 432 inmobi.com, 61f2663644fa458083b6b213b6f59273, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 6 different companies
line 506 mobfox.com, 55170, DIRECT, 5529a3d1f59865be
→ observed: the same account is marked DIRECT by 3 different companies
line 510 mobfox.com, 81153, DIRECT, 5529a3d1f59865be
→ observed: the same account is marked DIRECT by 3 different companies
line 511 mobfox.com, 82079, DIRECT, 5529a3d1f59865be
→ observed: the same account is marked DIRECT by 3 different companies
line 512 mobfox.com, 82490, DIRECT, 5529a3d1f59865be
→ observed: the same account is marked DIRECT by 3 different companies
line 616 pubmatic.com, 157562, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 3 different companies
line 637 pubmatic.com, 158859, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: PlaySimple (Via EB) domain in sellers.json: google.com
line 709 rhythmone.com, 3664049593, DIRECT, a670c89d4a324e47
→ observed: the same account is marked DIRECT by 3 different companies
line 769 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 797 smartadserver.com,4071,DIRECT
→ observed: the same account is marked DIRECT by 59 different companies
line 802 smartclip.net, 13285, DIRECT
→ observed: the same account is marked DIRECT by 7 different companies
line 803 smartclip.net, 13286, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 804 smartclip.net, 13289, DIRECT
→ observed: the same account is marked DIRECT by 7 different companies
line 805 smartclip.net, 13290, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 806 smartclip.net, 13291, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 833 sonobi.com, 71169bd4a5, DIRECT, d1a215d9eb5aee9e
→ observed: the same account is marked DIRECT by 27 different companies
line 882 tappx.com, 32425, DIRECT, 9f375a07da0318ec
→ observed: the same account is marked DIRECT by 3 different companies
line 883 tappx.com, 33312, DIRECT, 9f375a07da0318ec
→ observed: the same account is marked DIRECT by 4 different companies