DIRECT lines inconsistent with public data
376 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 376)
line 117 gothamads.com, 419, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 118 gothamads.com, 425, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 121 springserve.com, 672, DIRECT, a24eb641fc82e93d
→ observed: the same account is marked DIRECT by 4 different companies
line 134 mars.media, 102825, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Lion Studios domain in sellers.json: lionstudios.cc
line 135 criteo.com, 180031, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 136 criteo.com, 181330, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 137 criteo.com, 180034, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 138 criteo.com, 181323, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 139 criteo.com, 180048, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 148 admanmedia.com, 13, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Start.io domain in sellers.json: start.io
line 158 pokkt.com, 7092, DIRECT, c45702d9311e25fd
→ observed: the same account is marked DIRECT by 18 different companies name in sellers.json: Mobilityware domain in sellers.json: mobilityware.com
line 213 verve.com, 15290, DIRECT, 0c8f5958fc2d6270
→ observed: the same account is marked DIRECT by 15 different companies
line 254 tappx.com, 33312, DIRECT, 9f375a07da0318ec
→ observed: the same account is marked DIRECT by 4 different companies
line 332 mobfox.com, 82490, DIRECT, 5529a3d1f59865be
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Malpa Games domain in sellers.json: malpagames.com
line 333 mobfox.com, 82079, DIRECT, 5529a3d1f59865be
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 334 mobfox.com, 81153, DIRECT, 5529a3d1f59865be
→ observed: the same account is marked DIRECT by 3 different companies
line 335 mobfox.com, 55170, DIRECT, 5529a3d1f59865be
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Crossword & Sudoku LTD domain in sellers.json: kryss.app
line 404 pubmatic.com, 157562, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 3 different companies
line 409 indexexchange.com, 191387, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 410 admanmedia.com, 613, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io
line 578 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 160 different companies
line 614 google.com, pub-8858162097015410, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 4 different companies
line 615 google.com, pub-1022958838828668, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies
line 617 google.com, pub-7022579750037037, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 4 different companies
line 619 google.com, pub-4227603630470469, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies