DIRECT lines inconsistent with public data
5 −18 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (5)
line 276 rubiconproject.com, 26442, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 30 different companies
line 277 rubiconproject.com, 26440, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 30 different companies
line 456 bidmachine.io, 200, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 18 different companies name in sellers.json: Yandex SSP domain in sellers.json: yandex.com
line 572 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 573 smaato.com, 1100057628, DIRECT, 07bcf65f187117b4
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 72 different companies name in sellers.json: topon domain in sellers.json: toponad.net