DIRECT lines inconsistent with public data
36 −19 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 36)
line 1544 pokkt.com, 7092, DIRECT, c45702d9311e25fd
→ observed: the same account is marked DIRECT by 18 different companies name in sellers.json: Mobilityware domain in sellers.json: mobilityware.com
line 1546 google.com, pub-4236520483129668, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 16 different companies
line 1550 conversantmedia.com, 100339, DIRECT, 03113cd04947736d
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Start.IO domain in sellers.json: start.io
line 1552 krushmedia.com, AJxF6R351a9M6CaTvK, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Start.IO domain in sellers.json: start.io
line 1556 waardex.com, 113507, DIRECT
→ observed: the same account is marked DIRECT by 14 different companies name in sellers.json: PlaySimple Games domain in sellers.json: playsimple.in
line 1561 contextweb.com, 562669, DIRECT, 89ff185a4c4e857c
→ observed: the same account is marked DIRECT by 5 different companies
line 1562 rhythmone.com, 2464975885, DIRECT, a670c89d4a324e47
→ observed: the same account is marked DIRECT by 10 different companies
line 1563 smaato.com, 1100021580, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 4 different companies
line 1564 media.net, 8CUCOIM18, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 1569 betweendigital.com, 44530, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: START IO, Inc. domain in sellers.json: start.io
line 1581 brightcom.com, 20523, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies
line 1584 getmediamx.com, 620523, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 1597 waardex.com, 175, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Learnings domain in sellers.json: learnings.ai
line 1603 target.my.com, 13033031, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 1606 advlion.com, 3144, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 10 different companies name in sellers.json: Start.IO domain in sellers.json: start.io
line 1609 admatic.com.tr, adm-pub-185375301865, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies name in sellers.json: AdTarget Teknoloji A.Ş. domain in sellers.json: adtarget.biz
line 1610 improvedigital.com, 912, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 1611 pubmatic.com, 159078, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 9 different companies name in sellers.json: Adtarget Medya AS domain in sellers.json: adtarget.com.tr
line 1612 adform.com, 2600, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies name in sellers.json: ADTARGET MEDYA A.S. domain in sellers.json: adtarget.com.tr
line 1613 stroeer.com, 17938, DIRECT
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: AdTarget Medya A.Ş. domain in sellers.json: adtarget.com.tr
line 1614 betweendigital.com, 44570, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: AdTarget Medya A.S. domain in sellers.json: adtarget.com.tr
line 1615 lunamedia.io, b51b97e00c4311ed932b0537b80d5e5f, DIRECT, 524ecb396915caaf
→ observed: the same account is marked DIRECT by 9 different companies
line 1629 consumable.com, 2001417, DIRECT, aefcd3d2f45b5070
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Start.io inc. domain in sellers.json: start.io
line 1630 adswizz.com, consumable, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies
line 1631 adtonos.com, PUB3603521960, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies