DIRECT lines inconsistent with public data
165 −21 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 165)
line 5 google.com, pub-6116757859211411, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Pixocial Hong Kong Limited domain in sellers.json: meitu.com
line 9 google.com, pub-1310852604335254, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: adasiatw adasiatw domain in sellers.json: anymanager.io
line 10 google.com, pub-7165160458962611, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: OpsCo LLC
line 59 openx.com, 559691758, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 3 different companies
line 83 pubmatic.com, 158549, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Meitu (China) Limited domain in sellers.json: meitu.com
line 98 chartboost.com, 620e1b4b38859507f14af54f, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 126 Fyber.com, 218367, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: AnyMind Group Pte. Ltd. domain in sellers.json: anymanager.io
line 165 inmobi.com,67009bc158b64a31ab1cef04bfd2e9e3,DIRECT,83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 5 different companies
line 175 indexexchange.com,192585,DIRECT
→ observed: the same account is marked DIRECT by 25 different companies
line 298 mintegral.com, 30350, DIRECT, 0aeed750c80d6423
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: AnyMind Stand App Studio domain in sellers.json: anymanager.io
line 437 smaato.com, 1100053866, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 5 different companies
line 446 mars.media, 107876, DIRECT, 8624339f102fb076
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies name in sellers.json: Smaato Inc. domain in sellers.json: smaato.com
line 550 applovin.com, db8440c24bc69b9adb30cf715f23b1ea, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: AnyMind Group Pte. Ltd. domain in sellers.json: anymanager.io
line 558 unity.com, 2214291, DIRECT, 96cabb5fbdde37a7
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: AnyMind Group Pte. Ltd. domain in sellers.json: idragonpro.com
line 578 inmobi.com, 16600394d82645eeb37cd25e32849684, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 6 different companies
line 626 pokkt.com, 7240, DIRECT, c45702d9311e25fd
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: YAN TV JSC domain in sellers.json: yan.vn
line 627 freewheel.tv, 1058753, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 629 adcolony.com, e7022e538c8f94c379776f54a6ad6995, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 5 different companies
line 630 triplelift.com, 7207-EB, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: AdAsia (via EB Network) domain in sellers.json: google.com
line 631 triplelift.com, 7207, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: AdAsia domain in sellers.json: anymanager.io
line 632 tapjoy.com, d7f21d7afdac4e5d949757392c7fe966, DIRECT, 29e595b1aeb5904d
→ observed: the same account is marked DIRECT by 5 different companies
line 634 rubiconproject.com, 21468, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Google domain in sellers.json: google.com
line 644 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 672 media.net, 8CURU230D, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: AnyMind Group (via OB) domain in sellers.json: google.com
line 673 ironsrc.com, 335022, DIRECT, 79929e88b2ba73bc
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: AnyMind Group Pte. Ltd. domain in sellers.json: easyjapanese.net