DIRECT lines inconsistent with public data
56 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 56)
line 5 google.com, pub-6116757859211411, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Pixocial Hong Kong Limited domain in sellers.json: meitu.com
line 9 google.com, pub-1310852604335254, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: adasiatw adasiatw domain in sellers.json: anymanager.io
line 10 google.com, pub-7165160458962611, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: OpsCo LLC
line 19 algorix.co, 54318, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Meitu domain in sellers.json: beautyplus.com
line 101 admanmedia.com, 990, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Click Tech Limited - Zmaticoo domain in sellers.json: zmaticoo.com
line 130 lijit.com, 517272, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 27 different companies name in sellers.json: zMaticoo domain in sellers.json: zmaticoo.com
line 161 start.io, 150505487, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 23 different companies name in sellers.json: zMaticoo.com domain in sellers.json: zmaticoo.com
line 179 inmobi.com, 808a26660a7f4b8e84a521a4073d78ac, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 3 different companies
line 265 facebook.com, 1489814867947847, DIRECT, c3e20eee3f780d68
→ observed: the same account is marked DIRECT by 3 different companies
line 867 pubmatic.com, 158549, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Meitu (China) Limited domain in sellers.json: meitu.com
line 868 pubmatic.com, 157617, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Meitu (via EB) domain in sellers.json: google.com
line 910 themediagrid.com, FALINO, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 105 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 1097 rubiconproject.com, 28425, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Branch Metrics, Inc. domain in sellers.json: branchdiscovery.io
line 1107 programmaticx.ai, 100682, DIRECT, b42d42eb28400efa
→ observed: the same account is marked DIRECT by 40 different companies name in sellers.json: falcongames domain in sellers.json: falcongames.com
line 1108 targetbetter.com, 6481, DIRECT
→ observed: the same account is marked DIRECT by 40 different companies name in sellers.json: fugo domain in sellers.json: fugo.com.tr
line 1111 themediagrid.com, VM75KS, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 49 different companies name in sellers.json: Copper6 Ltd domain in sellers.json: copper6.com
line 1112 start.io, 139527569, DIRECT
→ observed: the same account is marked DIRECT by 49 different companies name in sellers.json: Bigo domain in sellers.json: bigo.tv
line 1113 rubiconproject.com, 24400, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: start.io Inc domain in sellers.json: start.io
line 1114 themediagrid.com, FWN84J, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 77 different companies name in sellers.json: Start.io Inc domain in sellers.json: start.io
line 1115 taboola.com, 1618213, DIRECT, c228e6794e811952
→ observed: the same account is marked DIRECT by 52 different companies
line 1116 admanmedia.com, 2269, DIRECT
→ observed: the same account is marked DIRECT by 55 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 1118 yabbi.me, 675d9254-4032-47ed-9074-b6ef4dbab522, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 1119 madex.world, 544b4c02-bccb-47eb-a8c2-0a6be081778b, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Madex domain in sellers.json: madex.world
line 1120 thebrave.io, 1234764, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: bigo domain in sellers.json: bigo.sg
line 1122 oko.uk, a4eb11dd-9bc5-4d77-9877-71f69dcfc08f, DIRECT, b3511ffcafb23a32
→ observed: the same account is marked DIRECT by 46 different companies