App Supply Index Monitor my app
iOS · Tinder LLC

Tinder Dating App: Date & Chat

Developer URL
https://tinder.com
app-ads.txt
https://tinder.com/app-ads.txt · 200
Checked
Oct 7, 2026
C
61/100

204 lines · 137 verified against sellers.json

Findings

Each finding lists the exact lines involved. These are mechanical checks of public files, not fraud verdicts.

warning

DIRECT lines for seats the publisher doesn't own

13 −24 pts

DIRECT should mean the publisher controls the account. These seats are listed as intermediaries by the ad system itself, or are labeled DIRECT by many unrelated companies, so they belong to a reseller. Buyers who prefer DIRECT paths end up paying for an extra hop.

How to fixUse DIRECT only for accounts your company controls. Ask each partner whether the seat is yours; if not, change the line to RESELLER.
Evidence (13) 
line 5      triplelift.com, 10012-EB, DIRECT, 6c33edb13117fd86
             → why=sellers.json lists the seat as INTERMEDIARY  seat_owner=Match Group (via EB Network)  seat_domain=google.com
line 6      indexexchange.com, 184082, DIRECT, 50b1c356f2c5c8fc
             → why=the same seat is labeled DIRECT by 6 different companies
line 7      Media.net, 8CUC8Q2L1, DIRECT
             → why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 6 different companies  seat_owner=Match Group, LLC (via OB)  seat_domain=google.com
line 8      rubiconproject.com, 17694, DIRECT, 0bfd66d529a55807
             → why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 3 different companies  seat_owner=Google  seat_domain=google.com
line 10     pubmatic.com, 157164, DIRECT, 5d62403b186f2ace
             → why=sellers.json lists the seat as INTERMEDIARY  seat_owner=Match Media Group (via EB)  seat_domain=google.com
line 164    inmobi.com, e31fe86aacd24f90b243a0afe488c0b9, DIRECT, 83e75a7ae333ca9d
             → why=the same seat is labeled DIRECT by 4 different companies
line 177    openx.com, 559546162, DIRECT, 6a698e2ec38604c6
             → why=the same seat is labeled DIRECT by 4 different companies
line 180    rubiconproject.com, 4612, DIRECT, 0bfd66d529a55807
             → why=the same seat is labeled DIRECT by 5 different companies  seat_owner=Match Group, LLC f/k/a Match.com L.L.C.  seat_domain=matchmedia.com
line 183    criteo.com, B-061648, DIRECT, 9fac4a4a87c2a44f
             → why=the same seat is labeled DIRECT by 4 different companies
line 184    themediagrid.com, K8SNQL, DIRECT, 35d5010d7789b49d
             → why=the same seat is labeled DIRECT by 4 different companies  seat_owner=Match Group LLC  seat_domain=mtch.com
line 190    triplelift.com, 10012, DIRECT, 6c33edb13117fd86
             → why=the same seat is labeled DIRECT by 4 different companies  seat_owner=Match Group  seat_domain=mtch.com
line 202    admanmedia.com, 2151, DIRECT
             → why=sellers.json lists the seat as INTERMEDIARY  seat_owner=Nimbus  seat_domain=adsbynimbus.com
line 210    themediagrid.com, A7OJMU, DIRECT, 35d5010d7789b49d
             → why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 36 different companies  seat_owner=Nimbus Advertising Solutions  seat_domain=adsbynimbus.com
warning

Seller IDs not listed in the ad system's sellers.json

20 −12 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Usually leftovers from closed accounts or old partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (20) 
line 20     adview.com, 48045325, RESELLER, 1b2cc038a11ea319
             → sellers_json=https://adview.com/sellers.json
line 21     advlion.com, 3054, RESELLER
             → sellers_json=https://advlion.com/sellers.json
line 22     advlion.com, 3083, RESELLER
             → sellers_json=https://advlion.com/sellers.json
line 38     bidease.com, exchange-20, RESELLER
             → sellers_json=https://bidease.com/sellers.json
line 40     bidmachine.io, 114, RESELLER
             → sellers_json=https://bidmachine.io/sellers.json
line 58     kidoz.net, 19692013, RESELLER
             → sellers_json=https://kidoz.net/sellers.json
line 93     pubmatic.com, 161853, RESELLER, 5d62403b186f2ace
             → sellers_json=https://pubmatic.com/sellers.json
line 105    rubiconproject.com, 14334, RESELLER, 0bfd66d529a55807
             → sellers_json=https://rubiconproject.com/sellers.json
line 110    rubiconproject.com, 20086, RESELLER, 0bfd66d529a55807
             → sellers_json=https://rubiconproject.com/sellers.json
line 112    rubiconproject.com, 21526, RESELLER, 0bfd66d529a55807
             → sellers_json=https://rubiconproject.com/sellers.json
line 121    thebrave.io, 1234594, RESELLER, c25b2154543746ac
             → sellers_json=https://thebrave.io/sellers.json
line 129    video.unrulymedia.com, 3630748062, RESELLER, a670c89d4a324e47
             → sellers_json=https://video.unrulymedia.com/sellers.json
line 137    xandr.com, 8804, RESELLER, f5ab79cb980f11d1
             → sellers_json=https://xandr.com/sellers.json
line 142    yeahmobi.com, 5135195, RESELLER
             → sellers_json=https://yeahmobi.com/sellers.json
line 144    google.com, pub-3846154522404938, RESELLER
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 145    video.unrulymedia.com, 123476257, RESELLER
             → sellers_json=https://video.unrulymedia.com/sellers.json
line 148    google.com, pub-3846154522404938, RESELLER, f08c47fec0942fa0
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 203    dauup.com, 35120, RESELLER
             → sellers_json=https://dauup.com/sellers.json
line 204    peak226.com, 20120, RESELLER
             → sellers_json=https://peak226.com/sellers.json
line 214    adelement.com, 48268, RESELLER
             → sellers_json=https://adelement.com/sellers.json
warning

Lines for ad system domains that don't exist

5 −2 pts

These ad system domains don't resolve: the company shut down or merged, or the domain is misspelled. The lines authorize nothing, and whoever registers the domain would inherit them.

How to fixRemove these lines. A dead domain can be re-registered by anyone, who would then inherit your authorization.
Evidence (5) 
line 100    reforge.in, 107, RESELLER
             → ad_system=reforge.in
line 101    reforge.in, 353, RESELLER
             → ad_system=reforge.in
line 118    spotxchange.com, 117872, RESELLER, 7842df1d2fe2db34
             → ad_system=spotxchange.com
line 119    spotxchange.com, 149886, RESELLER, 7842df1d2fe2db34
             → ad_system=spotxchange.com
line 120    spotxchange.com, 71426, RESELLER, 7842df1d2fe2db34
             → ad_system=spotxchange.com
info

Duplicate lines

3 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.
Evidence (3) 
ad_system: google.com  seller_id: pub-2475780245225692  relationship: DIRECT
ad_system: rubiconproject.com  seller_id: 18364  relationship: RESELLER
ad_system: google.com  seller_id: pub-3846154522404938  relationship: RESELLER
info

Ad systems without a public sellers.json

34

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.
Evidence (25 of 34) 
line 9      openx.com, 537150847, DIRECT, 6a698e2ec38604c6
             → sellers_json=HTTP 403
line 14     adcolony.com, 0a0f72cd66122f31, RESELLER, 1ad675c9de6b5176
             → sellers_json=HTML or login page instead of JSON
line 15     adcolony.com, 801e49d1be83b5f9, RESELLER, 1ad675c9de6b5176
             → sellers_json=HTML or login page instead of JSON
line 19     admixplay.com, 2012, RESELLER
             → sellers_json=HTTP 404
line 29     appnexus.com, 10617, RESELLER, f5ab79cb980f11d1
             → sellers_json=HTTP 403
line 30     appnexus.com, 11826, RESELLER
             → sellers_json=HTTP 403
line 31     appnexus.com, 12976, RESELLER, f5ab79cb980f11d1
             → sellers_json=HTTP 403
line 32     appnexus.com, 13227, RESELLER
             → sellers_json=HTTP 403
line 33     appnexus.com, 13293, RESELLER, f5ab79cb980f11d1
             → sellers_json=HTTP 403
line 34     appnexus.com, 13297, RESELLER, f5ab79cb980f11d1
             → sellers_json=HTTP 403
line 35     appnexus.com, 2764, RESELLER, f5ab79cb980f11d1
             → sellers_json=HTTP 403
line 36     appnexus.com, 7353, RESELLER, f5ab79cb980f11d1
             → sellers_json=HTTP 403
line 37     appnexus.com, 9393, RESELLER, f5ab79cb980f11d1
             → sellers_json=HTTP 403
line 45     criteo.com, B-057601, RESELLER, 9fac4a4a87c2a44f
             → sellers_json=HTTP 403
line 46     criteo.com, B-057955, RESELLER, 9fac4a4a87c2a44f
             → sellers_json=HTTP 403
line 47     criteo.com, B-063105, RESELLER, 9fac4a4a87c2a44f
             → sellers_json=HTTP 403
line 60     liftoff.io, 7f6945815e6, RESELLER
             → sellers_json=HTTP 403
line 61     loopme.com, 11414, RESELLER, 6c8d5f95897a5a3b
             → sellers_json=HTTP 403
line 62     loopme.com, 9621, RESELLER, 6c8d5f95897a5a3b
             → sellers_json=HTTP 403
line 66     openx.com, 540679900, RESELLER, 6a698e2ec38604c6
             → sellers_json=HTTP 403
line 67     openx.com, 540838151, RESELLER, 6a698e2ec38604c6
             → sellers_json=HTTP 403
line 68     openx.com, 540866936, RESELLER, 6a698e2ec38604c6
             → sellers_json=HTTP 403
line 69     openx.com, 540871654, RESELLER, 6a698e2ec38604c6
             → sellers_json=HTTP 403
line 70     openx.com, 541031350, RESELLER, 6a698e2ec38604c6
             → sellers_json=HTTP 403
line 102    rhythmone.com, 123476257, RESELLER, a670c89d4a324e47
             → sellers_json=HTTP 403

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