DIRECT lines inconsistent with public data
7 −20 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (7)
line 26 opera.com,pub3901708870976,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 3 different companies
line 53 appnexus.com, 9538, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies
line 54 decenterads.com, 933, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: OZION TECH PTE. LTD. domain in sellers.json: oziontech.com
line 56 onetag.com, 694e68b73971b58, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: NoBid, Inc. domain in sellers.json: nobid.io
line 57 pubmatic.com, 160058, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: agenticX domain in sellers.json: theagenticx.ai
line 103 adsyield.com, 1233, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 25 different companies name in sellers.json: Unity domain in sellers.json: unity.com
line 149 onetag.com, 7d9af0b85b5070e, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 38 different companies name in sellers.json: AdsYield Inc domain in sellers.json: adsyield.com