DIRECT lines inconsistent with public data
74 −14 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 74)
line 19 lijit.com, 582705, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 41 different companies name in sellers.json: Adsmovil domain in sellers.json: adsmovil.com
line 21 openx.com, 564921063, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 38 different companies
line 22 onetag.com, 925c9abc9f939ec, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 38 different companies name in sellers.json: Adsmovil USA, IN domain in sellers.json: adsmovil.com
line 64 sharethrough.com, Uc8GWHvM, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: A4G Network - OB domain in sellers.json: google.com
line 67 inmobi.com, cb6a6239dfec478f818c1ffca00ca440, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 45 different companies
line 69 opera.com, pub10410392928256, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 11 different companies
line 78 themediagrid.com, A8X5S7, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 27 different companies name in sellers.json: Adman Interactive S.L.U. domain in sellers.json: admanmedia.com
line 98 empower.net, 63cb0332e4b01718f069d4cb, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies name in sellers.json: Clever Ads domain in sellers.json: paga.group
line 104 onetag.com, 7d9af0b85b5070e, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 38 different companies name in sellers.json: AdsYield Inc domain in sellers.json: adsyield.com
line 107 adtelligent.com, 758917, DIRECT, 8ce87912eb022a51
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Adsyield Ltd. domain in sellers.json: adsyield.com
line 114 rubiconproject.com, 22988, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 15 different companies name in sellers.json: Google domain in sellers.json: google.com
line 115 openx.com, 557323449, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 15 different companies
line 116 pubmatic.com, 160850, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 15 different companies name in sellers.json: Noktacom Medya Internet Hizmetleri San. ve Tic. A.S. (via EB) domain in sellers.json: google.com
line 271 themediagrid.com, VM75KS, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 49 different companies name in sellers.json: Copper6 Ltd domain in sellers.json: copper6.com
line 483 triplelift.com, 14041, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Freestar domain in sellers.json: freestar.com
line 484 openx.com, 561209331, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 3 different companies
line 485 openx.com, 561342917, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 3 different companies
line 486 lijit.com, 239429, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Freestar, LLC domain in sellers.json: freestar.com
line 487 lijit.com, 239429-eb, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Freestar, LLC (via Google EB) domain in sellers.json: google.com
line 494 digitalturbine.com, 219134, DIRECT
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: Publisher First, Inc. domain in sellers.json: freestar.com
line 495 fyber.com, 219134, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Publisher First, Inc. domain in sellers.json: freestar.com
line 692 opera.com, pub8613009987200, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 30 different companies
line 751 axonix.com, 59089, DIRECT, bc385f2b4a87b721
→ observed: the same account is marked DIRECT by 26 different companies
line 1601 adswizz.com, 318, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 1602 katzdigital.com, 318, DIRECT
→ observed: the same account is marked DIRECT by 9 different companies