DIRECT lines inconsistent with public data
25 −9 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25)
line 11 pubmatic.com, 168458, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Trebel (via EB) domain in sellers.json: google.com
line 35 rubiconproject.com, 18122, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 57 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4 #MAIN
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 89 tritondigital.com, 141193, DIRECT, 19b4454d0b87b58b
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Audire Media domain in sellers.json: audire.fm
line 90 tritondigital.com, 248053, DIRECT, 19b4454d0b87b58b
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: theaudiomind domain in sellers.json: theaudiomind.com
line 101 lijit.com, 582705, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 41 different companies name in sellers.json: Adsmovil domain in sellers.json: adsmovil.com
line 103 openx.com, 564921063, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 38 different companies
line 105 onetag.com, 925c9abc9f939ec, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 38 different companies name in sellers.json: Adsmovil USA, IN domain in sellers.json: adsmovil.com
line 397 themediagrid.com, A7OJMU, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: Nimbus Advertising Solutions domain in sellers.json: adsbynimbus.com
line 423 consumable.com, 2001622, DIRECT, aefcd3d2f45b5070
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 16 different companies name in sellers.json: Nimbus Advertising Solutions Inc domain in sellers.json: adsbynimbus.com
line 430 emxdgt.com, 2542, DIRECT, 1e1d41537f7cad7f
→ observed: the same account is marked DIRECT by 15 different companies
line 475 video.unrulymedia.com, 3563866356, DIRECT
→ observed: the same account is marked DIRECT by 29 different companies
line 477 improvedigital.com, 2345, DIRECT
→ observed: the same account is marked DIRECT by 40 different companies name in sellers.json: SIDN GROUP LTD domain in sellers.json: smartyads.com
line 481 themediagrid.com, DI2GUZ, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 8 different companies
line 515 rubiconproject.com, 24400, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: start.io Inc domain in sellers.json: start.io
line 519 themediagrid.com, 6XGFYQ, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 80 different companies
line 549 google.com, pub-8428973207370809, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 17 different companies name in sellers.json: START IO INC domain in sellers.json: start.io
line 567 themediagrid.com, FWN84J, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 77 different companies name in sellers.json: Start.io Inc domain in sellers.json: start.io
line 805 google.com, pub-1336637907932433, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Univision Interactive Media domain in sellers.json: univision.com
line 2573 vidazoo.com,6a04bf983b6b70e1f48a52c2,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 34 different companies name in sellers.json: Luna media domain in sellers.json: lunamedia.io
line 2574 conversantmedia.com,100322,DIRECT,03113cd04947736d
→ observed: the same account is marked DIRECT by 68 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 2589 lijit.com,323999,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 41 different companies name in sellers.json: Next Millennium Media, Inc. domain in sellers.json: nextmillennium.io
line 2601 triplelift.com,14146,DIRECT,6c33edb13117fd86
→ observed: the same account is marked DIRECT by 35 different companies name in sellers.json: Ascender Publishing domain in sellers.json: ascenderpublishing.com
line 2685 lunamedia.io,58652f8d-ba64-479e-89a7-dd7ac8b1566e,DIRECT,524ecb396915caaf
→ observed: the same account is marked DIRECT by 32 different companies name in sellers.json: Gameloft domain in sellers.json: gameloft.com
line 2700 media.net,8CU9XWT90,DIRECT,818f58666cabc936
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 25 different companies name in sellers.json: BCM International LLC domain in sellers.json: datacygnal.io