DIRECT lines inconsistent with public data
90 −23 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 90)
line 16 adagio.io, 1015, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: The Moneytizer domain in sellers.json: themoneytizer.com
line 33 adform.com, 2474, DIRECT, 9f5210a2f0999e32
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: Adpone SL domain in sellers.json: adpone.com
line 34 adform.com, 2600, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies name in sellers.json: ADTARGET MEDYA A.S. domain in sellers.json: adtarget.com.tr
line 55 admatic.com.tr, adm-pub-185375301865, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies name in sellers.json: AdTarget Teknoloji A.Ş. domain in sellers.json: adtarget.biz
line 62 admixer.net, 142f7ae2-b259-439a-801d-0b1146b8518d, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 88 advertising.com, 24140, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 119 algorix.co, 604553, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 68 different companies
line 142 appnexus.com, 10264, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 4 different companies
line 195 appnexus.com, 9684, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 13 different companies
line 196 appnexus.com, 9982, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 5 different companies
line 198 aps.amazon.com, 93aec77c-f6d2-45bd-affc-a85ab5a72683, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Adpone SL domain in sellers.json: adpone.com
line 221 betweendigital.com, 42666, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: AdPone SL domain in sellers.json: adpone.com
line 274 connectad.io, 236, DIRECT, 85ac85a30c93b3e5
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: VLN SERVICIOS PUBLICITARIOS INTEGRALES, S.L. domain in sellers.json: sunmedia.tv
line 275 connectad.io, 357, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Gravite domain in sellers.json: gravite.net
line 276 connectad.io, 50, DIRECT, 85ac85a30c93b3e5
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Adpone SL domain in sellers.json: adpone.com
line 306 conversantmedia.com, 100273, DIRECT, 03113cd04947736d
→ observed: the same account is marked DIRECT by 7 different companies
line 313 conversantmedia.com, 40915, DIRECT, 03113cd04947736d
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Adpone SL domain in sellers.json: adpone.com
line 321 criteo.com, B-060278, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 4 different companies
line 355 emxdgt.com, 1701, DIRECT, 1e1d41537f7cad7f
→ observed: the same account is marked DIRECT by 3 different companies
line 370 facebook.com, 1149223445501693, DIRECT, c3e20eee3f780d68
→ observed: the same account is marked DIRECT by 3 different companies
line 397 google.com, pub-1067374679252537, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: GreedyGame Media Pvt Ltd domain in sellers.json: greedygame.com
line 408 google.com, pub-2610964203515025, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: FatChilli Advertising s.r.o. domain in sellers.json: fatchillimedia.com
line 413 google.com, pub-3076479851646180, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Readwhere Digital DMCC
line 417 google.com, pub-3940256099942544, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 39 different companies
line 418 google.com, pub-3990748024667386, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 85 different companies