DIRECT lines inconsistent with public data
253 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 253)
line 1 mopub.com, 560bf255f9e9435d9432a49c288e2f34, DIRECT, 74b46c0ea83967ca
→ observed: the same account is marked DIRECT by 3 different companies
line 3 google.com, pub-1222650526886905, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: MWM SAS
line 4 google.com, pub-3940256099942544, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 39 different companies
line 105 vungle.com, 561e8d936b8d90f61a00136a, DIRECT, c107d686becd2d77
→ observed: the same account is marked DIRECT by 3 different companies
line 449 tapjoy.com, b7739425154d4f04a601fa52330df16d, DIRECT, 29e595b1aeb5904d
→ observed: the same account is marked DIRECT by 3 different companies
line 453 pubmatic.com, 160565, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies name in sellers.json: Tapjoy domain in sellers.json: tapjoy.com
line 454 pangleglobal.com, 9898, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies name in sellers.json: Tapjoy, Inc. domain in sellers.json: fingersoft.com
line 457 synacor.com, 82460, DIRECT, e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 50 different companies
line 462 adcolony.com, d7cdf3be9541239363b129d17f8c7a65, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 3 different companies
line 463 adcolony.com, 6ab4a1aa0fffd2999769b4bff1fe0863, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 3 different companies
line 464 adcolony.com, e993f9fc410c545686ce2d05f8bec7f5, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 3 different companies
line 465 adcolony.com, d7cdab8941bc3943c4b9b973a910e1fb, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 3 different companies
line 466 adcolony.com, d21d2ae5a65669cae7fc9863f8ba5d86, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 3 different companies
line 467 adcolony.com, 0f575dc8e3163664874c0f1ab0812aa4, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 3 different companies
line 468 adcolony.com, 0f68236cc3313941adaa18972b5f35a6, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 3 different companies
line 469 adcolony.com, e9a1b91eeedceb7cdf7ce23c10346cfb, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 3 different companies
line 470 adcolony.com, d7cdf3be9541239363b129d17f8c7a65, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 3 different companies
line 906 facebook.com, 10153353199233573, DIRECT, c3e20eee3f780d68
→ observed: the same account is marked DIRECT by 3 different companies
line 908 ogury.com, d7dff6c5e89fa4462bcde59948f69e45, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 1267 pangleglobal.com, 33145, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: MWM domain in sellers.json: www.edjing.com
line 2063 inmobi.com, 19754da931ac488b9ae82ba659cb5031, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 3 different companies
line 2115 target.my.com, 11385748, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 2189 aps.amazon.com, b9bdc4bc-0549-49db-9e36-a7384089057c, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: MWM domain in sellers.json: mwm.io
line 2190 rubiconproject.com, 26180, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: MWM SAS domain in sellers.json: mwm.io
line 2209 inmobi.com, 19754da931ac488b9ae82ba659cb5031, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 3 different companies