DIRECT lines inconsistent with public data
149 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 149)
line 54 advertising.com, 22924, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 70 pubmatic.com, 156849, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 4 different companies
line 71 pubmatic.com, 157882, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 3 different companies
line 72 pubmatic.com, 158189, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 3 different companies
line 92 tremorhub.com, umrto, DIRECT, 1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 3 different companies
line 147 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 160 different companies
line 229 sonobi.com, 71169bd4a5, DIRECT, d1a215d9eb5aee9e
→ observed: the same account is marked DIRECT by 28 different companies
line 354 ninthdecimal.com, 1c383cd30b7c298ab50293adfecb7b18, DIRECT, 3aff2148687b274b
→ observed: the same account is marked DIRECT by 6 different companies
line 854 inmobi.com, 16600394d82645eeb37cd25e32849684, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 6 different companies
line 862 applovin.com, db8440c24bc69b9adb30cf715f23b1ea, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: AnyMind Group Pte. Ltd. domain in sellers.json: anymanager.io
line 870 unity.com, 2214291, DIRECT, 96cabb5fbdde37a7
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: AnyMind Group Pte. Ltd. domain in sellers.json: idragonpro.com
line 928 pokkt.com, 7240, DIRECT, c45702d9311e25fd
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: YAN TV JSC domain in sellers.json: yan.vn
line 929 freewheel.tv, 1058753, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 931 adcolony.com, e7022e538c8f94c379776f54a6ad6995, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 5 different companies
line 932 triplelift.com, 7207-EB, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: AdAsia (via EB Network) domain in sellers.json: google.com
line 933 triplelift.com, 7207, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: AdAsia domain in sellers.json: anymanager.io
line 934 tapjoy.com, d7f21d7afdac4e5d949757392c7fe966, DIRECT, 29e595b1aeb5904d
→ observed: the same account is marked DIRECT by 5 different companies
line 936 rubiconproject.com, 21468, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Google domain in sellers.json: google.com
line 946 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 160 different companies
line 974 media.net, 8CURU230D, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: AnyMind Group (via OB) domain in sellers.json: google.com
line 975 ironsrc.com, 335022, DIRECT, 79929e88b2ba73bc
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: AnyMind Group Pte. Ltd. domain in sellers.json: easyjapanese.net
line 989 chocolateplatform.com, 15607, DIRECT, 49a66ce31a704197 #video
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: AnyMind Group
line 991 chocolateplatform.com, 15607, DIRECT, 49a66ce31a704197 #banner
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: AnyMind Group
line 1039 ad-generation.jp, 9140, DIRECT, 7f4ea9029ac04e53
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: 株式会社フォーエム domain in sellers.json: fourm.jp
line 1040 video.unrulymedia.com, 2548794071, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Google EB - Any Mind Group domain in sellers.json: google.com