DIRECT lines inconsistent with public data
22 −3 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (22)
line 41 freewheel.tv, 520311, DIRECT #INSTREAM #US
→ observed: the same account is marked DIRECT by 9 different companies
line 42 freewheel.tv, 520311-523319, DIRECT #INSTREAM #US
→ observed: the same account is marked DIRECT by 4 different companies
line 98 openx.com, 539923853, DIRECT, 6a698e2ec38604c6 #INSTREAM #US
→ observed: the same account is marked DIRECT by 4 different companies
line 99 openx.com, 557895392, DIRECT, 6a698e2ec38604c6 #INSTREAM #US
→ observed: the same account is marked DIRECT by 4 different companies
line 153 yahoo.com, 59198, DIRECT, e1a5b5b6e3255540 #INSTREAM #US
→ observed: the same account is marked DIRECT by 3 different companies
line 224 media.net, 8CU4K8O31, DIRECT #DISPLAY #US
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Paramount (via OB) domain in sellers.json: google.com
line 259 pubmatic.com, 157181, DIRECT, 5d62403b186f2ace #DISPLAY #US
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Paramount (via EB) domain in sellers.json: google.com
line 281 rubiconproject.com, 17568, DIRECT, 0bfd66d529a55807 #DISPLAY #US
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 414 yieldmo.com, 2209431261108930012, DIRECT #DISPLAY #US
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Paramount (via Google EB) domain in sellers.json: google.com
line 547 appnexus.com, 14172, DIRECT, f5ab79cb980f11d1 #INSTREAM #ANZ
→ observed: the same account is marked DIRECT by 4 different companies
line 548 indexexchange.com, 207405, DIRECT, 50b1c356f2c5c8fc #INSTREAM #ANZ
→ observed: the same account is marked DIRECT by 3 different companies
line 550 pubmatic.com, 161783, DIRECT, 5d62403b186f2ace #INSTREAM #ANZ
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: SAMSUNG ELECTRONICS CO., LTD. domain in sellers.json: samsung.com
line 553 telaria.com, rl967-yicbk, DIRECT, 1a4e959a1b50034a #INSTREAM #ANZ
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Samsung TV+ AUNZ domain in sellers.json: samsung.com
line 557 tremorhub.com, rl967-yicbk, DIRECT, 1a4e959a1b50034a #INSTREAM #ANZ
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Samsung TV+ AUNZ domain in sellers.json: samsung.com
line 560 video.unrulymedia.com, 859943143, DIRECT #INSTREAM #ANZ
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Samsung Electronics Australia domain in sellers.json: samsung.com.au
line 658 google.com, pub-8674340505315230, DIRECT, f08c47fec0942fa0 #INSTREAM #EMEA
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: AdConion ES domain in sellers.json: smartclipspain.com
line 693 pubmatic.com, 159884, DIRECT, 5d62403b186f2ace #INSTREAM #EMEA
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Goldbach neXT AG (via EB) domain in sellers.json: google.com
line 708 rubiconproject.com, 19248, DIRECT, 0bfd66d529a55807 #INSTREAM #EMEA
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 710 rubiconproject.com, 22426, DIRECT, 0bfd66d529a55807 #INSTREAM #EMEA
→ observed: the same account is marked DIRECT by 3 different companies
line 825 appnexus.com, 3955, DIRECT, f5ab79cb980f11d1 #INSTREAM #LATAM
→ observed: the same account is marked DIRECT by 4 different companies
line 831 google.com, pub-5515099021728263, DIRECT, f08c47fec0942fa0 #INSTREAM #LATAM
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: TargetCast B.V. domain in sellers.json: tvazteca.com
line 841 smartadserver.com, 3412, DIRECT, 060d053dcf45cbf3 #INSTREAM #LATAM
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Azteca Mexico domain in sellers.json: tvazteca.com