DIRECT lines inconsistent with public data
291 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 291)
line 36 adsyield.com,1233,DIRECT,
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 25 different companies name in sellers.json: Unity domain in sellers.json: unity.com
line 79 inmobi.com,445a21be4613492a9545763b8c4bc548,DIRECT,83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 65 different companies
line 80 rubiconproject.com,23780,DIRECT,0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Google domain in sellers.json: google.com
line 81 rubiconproject.com,23778,DIRECT,0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 82 pubmatic.com,161141,DIRECT,5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Reklam Up (via EB) domain in sellers.json: google.com
line 83 criteo.com,B-062970,DIRECT,9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 65 different companies
line 84 themediagrid.com,81MGSH,DIRECT,35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 85 sharethrough.com,nJscjtOy,DIRECT,d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: ReklamUp - OB domain in sellers.json: google.com
line 96 yango-ads.com,106549109,DIRECT,
→ observed: the same account is marked DIRECT by 3 different companies
line 97 yandex.com,106549109,DIRECT,
→ observed: the same account is marked DIRECT by 4 different companies
line 108 teads.tv,13576,DIRECT,15a9c44f6d26cbe1
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Premium Publicidade e Marketing Ltda domain in sellers.json: premiumads.com.br
line 109 onetag.com,5adaad445a0a050,DIRECT,
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Premium Publicidade e Marketing LTDA domain in sellers.json: premiumads.com.br
line 110 onetag.com,5adaad445a0a050-OB,DIRECT,
→ observed: the same account is marked DIRECT by 63 different companies
line 111 criteo.com,B-064291,DIRECT,9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 67 different companies
line 112 themediagrid.com,DKRL8Y,DIRECT,35d5010d7789b49d
→ observed: the same account is marked DIRECT by 64 different companies
line 123 9dotsmedia.com,9DM1,DIRECT,
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Tripledot Studios Limited. domain in sellers.json: tripledotstudios.com
line 124 9dotsmedia.com,9DM2,DIRECT,
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: X-FLOW LTD domain in sellers.json: xflowgames.com
line 125 9dotsmedia.com,9DM3,DIRECT,
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: GamoVation B.V. domain in sellers.json: gamovation.com
line 126 9dotsmedia.com,9DM4,DIRECT,
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Lihuhu Pte Ltd. domain in sellers.json: lihuhugames.com
line 127 9dotsmedia.com,9DM5,DIRECT,
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Big Cake Ltd., Inc domain in sellers.json: bigcakegame.com
line 128 opera.com,pub15287248011200,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 13 different companies
line 129 qntv.io,12410726,DIRECT,
→ observed: the same account is marked DIRECT by 10 different companies
line 130 spinx.biz,1373698936,DIRECT,
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: Say Games domain in sellers.json: say.games
line 131 targetbetter.com,Z84235,DIRECT,
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: DoBestNow domain in sellers.json: dobestnow.com
line 154 smartadserver.com,4016,DIRECT,060d053dcf45cbf3 #Global
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies name in sellers.json: SmartPGMarketplace domain in sellers.json: dynadmic.com