DIRECT lines for seats the publisher doesn't own
220 −21 ptsDIRECT should mean the publisher controls the account. These seats are listed as intermediaries by the ad system itself, or are labeled DIRECT by many unrelated companies, so they belong to a reseller. Buyers who prefer DIRECT paths end up paying for an extra hop.
How to fixUse DIRECT only for accounts your company controls. Ask each partner whether the seat is yours; if not, change the line to RESELLER.
Evidence (25 of 220)
line 33 33across.com,001Pg00001bAsXcIAK,DIRECT,bbea06d9c4d2853c
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 50 different companies seat_owner=BidMachine seat_domain=bidmachine.io
line 58 acunexus.com,0353ab4cbed5beae847a7ff6e220b5cf38074,DIRECT,f5ab79cb980f11d1
→ why=the same seat is labeled DIRECT by 50 different companies seat_owner=Bidmachine seat_domain=www.bidmachine.io
line 166 adingenious.com,41772,DIRECT,
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 48 different companies seat_owner=Bidmachine seat_domain=bidmachine.io
line 184 admanmedia.com,594,DIRECT,
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 6 different companies seat_owner=loopme seat_domain=loopme.com
line 188 admanmedia.com,647,DIRECT,
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 6 different companies seat_owner=anzu.io seat_domain=anzu.io
line 190 admanmedia.com,663,DIRECT,
→ why=sellers.json lists the seat as INTERMEDIARY seat_owner=Venatus Media seat_domain=venatusmedia.com
line 209 admatic.com.tr,adm-pub-3033566192,DIRECT,
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 59 different companies seat_owner=opera seat_domain=opera.com
line 249 admixer.net,f6790c61-b9ce-49b0-b809-059710d60dfd,DIRECT,
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 60 different companies seat_owner=Mintegral seat_domain=mintegral.com
line 267 adscholars.com,230909,DIRECT,
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 50 different companies seat_owner=Bidmachine seat_domain=bidmachine.io
line 272 adsmartx.ai,687741,DIRECT,
→ why=the same seat is labeled DIRECT by 45 different companies
line 284 adsyield.com,1233,DIRECT,
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 25 different companies seat_owner=Unity seat_domain=unity.com
line 286 adsyield.com,6010,DIRECT,
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 48 different companies seat_owner=Bidmachine seat_domain=bidmachine.io
line 288 adtech.com,2694,DIRECT,e1a5b5b6e3255540
→ why=the same seat is labeled DIRECT by 3 different companies
line 291 adtech.com,4596,DIRECT,e1a5b5b6e3255540
→ why=the same seat is labeled DIRECT by 3 different companies
line 309 advertising.com,2694,DIRECT,e1a5b5b6e3255540
→ why=the same seat is labeled DIRECT by 9 different companies
line 324 advertising.com,26367,DIRECT,e1a5b5b6e3255540
→ why=the same seat is labeled DIRECT by 8 different companies
line 363 adwmg.com,101282,DIRECT,c9688a22012618e7
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 7 different companies seat_owner=Anzu seat_domain=anzu.io
line 375 adyoulike.com,4d5014f8da11fc0a70ebbda5d4537935,DIRECT,4ad745ead2958bf7
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 71 different companies seat_owner=Axis Marketplace seat_domain=axis-marketplace.com
line 376 adyoulike.com,4db8143857dded4677c06c4cb44a5fd0,DIRECT,4ad745ead2958bf7
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 50 different companies seat_owner=BeMatterfull seat_domain=bematterfull.com
line 388 adyoulike.com,9c8f8c9e838d488f4a9a0af129ca4473,DIRECT,4ad745ead2958bf7
→ why=the same seat is labeled DIRECT by 54 different companies seat_owner=Performist Pte Ltd seat_domain=performist.net
line 394 adyoulike.com,d56e3e148de35ef3f2fc06a8fe3a5d1a,DIRECT,4ad745ead2958bf7
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 69 different companies seat_owner=Intenze seat_domain=intenze.co
line 397 adyoulike.com,e881d34188df61c590ad1e25a537e68f,DIRECT,4ad745ead2958bf7
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 65 different companies seat_owner=Blasto Sp seat_domain=blasto.ai
line 413 algorix.co,60019,DIRECT,5b394c12fea27a1d
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 65 different companies seat_owner=Appodeal seat_domain=bidmachine.io
line 433 aloha-ads.com,66666,DIRECT,
→ why=the same seat is labeled DIRECT by 47 different companies seat_owner=Oakever Games seat_domain=oakevergames.com
line 472 apester.com,1105,DIRECT,
→ why=the same seat is labeled DIRECT by 70 different companies