DIRECT lines inconsistent with public data
84 −21 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 84)
line 425 adingo.jp, 25104, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 427 adipolo.com, 22841986729, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: 22841986729 domain in sellers.json: zimadgames.com
line 428 adipolosolutions.com, 22841986729, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: com.stealthgame.master domain in sellers.json: com.stealthgame.master
line 454 adswizz.com, consumable, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies
line 457 adtonos.com, PUB3603521960, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies
line 473 advlion.com, 3144, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 10 different companies name in sellers.json: Start.IO domain in sellers.json: start.io
line 485 algorix.co, 60543, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 9 different companies
line 523 appnexus.com, 13356, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies
line 535 appnexus.com, 7351, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 20 different companies
line 554 audiate.me, 86689867, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 571 betweendigital.com, 44530, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: START IO, Inc. domain in sellers.json: start.io
line 579 brightcom.com, 20523, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: #Learnings domain in sellers.json: learnings.ai
line 588 consumable.com, 2001417, DIRECT, aefcd3d2f45b5070
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Start.io inc. domain in sellers.json: start.io
line 597 conversantmedia.com, 100087, DIRECT, 03113cd04947736d
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: Consumable Inc. domain in sellers.json: consumable.com
line 601 conversantmedia.com, 100339, DIRECT, 03113cd04947736d
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Start.IO domain in sellers.json: start.io
line 603 conversantmedia.com, 39882, DIRECT, 03113cd04947736d
→ observed: the same account is marked DIRECT by 4 different companies
line 605 criteo.com, B-060253, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 5 different companies
line 620 e-planning.net, d97a02af829f879b, DIRECT, c1ba615865ed87b2
→ observed: the same account is marked DIRECT by 6 different companies
line 639 freewheel.tv, 1058753, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 683 google.com, pub-3940256099942544, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 39 different companies
line 686 google.com, pub-4236520483129668, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 17 different companies
line 732 indexexchange.com, 192585, DIRECT
→ observed: the same account is marked DIRECT by 25 different companies
line 739 inmobi.com, 12a9a79d60214a40a444a6103b81747c, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 4 different companies
line 766 lijit.com, 280159-eb, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 6 different companies
line 767 lijit.com, 395866-eb, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 5 different companies