DIRECT lines inconsistent with public data
387 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 387)
line 17 betweendigital.com, 44977, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Silveredge Technologies Private Limited domain in sellers.json: silverpush.co
line 21 eskimi.com, 2020001193, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 356 adform.com,1942,DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Rich Audience Technologies SL domain in sellers.json: richaudience.com
line 357 adform.com,1985,DIRECT,9f5210a2f0999e32
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Lupon Media LTD domain in sellers.json: luponmedia.com
line 367 adform.com,2904,DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: ORANGE CLICK MEDIA & COMMERCE LTD domain in sellers.json: orangeclickmedia.com
line 368 adform.com,2904,DIRECT,9f5210a2f0999e32
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: ORANGE CLICK MEDIA & COMMERCE LTD domain in sellers.json: orangeclickmedia.com
line 398 adiiix.com,4bcaa9fe,DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 403 adingenious.com,70004,DIRECT
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: Miniclip SA domain in sellers.json: miniclip.com
line 414 admanmedia.com,2029,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 14 different companies name in sellers.json: Adsyield domain in sellers.json: adsyield.com
line 426 admanmedia.com,552,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: smaato domain in sellers.json: smaato.com
line 434 admatic.com.tr,adm-pub-3033566192,DIRECT,uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 462 admixer.net,f6790c61-b9ce-49b0-b809-059710d60dfd,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 478 adsgard.net,1362,DIRECT,36a1c66e1a2f76dd
→ observed: the same account is marked DIRECT by 12 different companies
line 479 adsgard.net,1363,DIRECT,36a1c66e1a2f76dd
→ observed: the same account is marked DIRECT by 12 different companies
line 480 adsgard.net,200258,DIRECT,36a1c66e1a2f76dd
→ observed: the same account is marked DIRECT by 4 different companies
line 494 adswizz.com,gadsme,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 497 adsyield.com,1233,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 25 different companies name in sellers.json: Unity domain in sellers.json: unity.com
line 541 adwmg.com,100409,DIRECT,c9688a22012618e7
→ observed: the same account is marked DIRECT by 15 different companies name in sellers.json: Say.games domain in sellers.json: say.games
line 543 adwmg.com,100768,DIRECT,c9688a22012618e7
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Adverty domain in sellers.json: adverty.com
line 544 adwmg.com,100787,DIRECT,c9688a22012618e7
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Kelmak domain in sellers.json: kelmak.com
line 545 adwmg.com,100819,DIRECT,c9688a22012618e7
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: Pulsepoint domain in sellers.json: pulsepoint.com
line 596 algorix.co,604536,DIRECT,5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 4 different companies
line 619 amxrtb.com,105199574,DIRECT
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Disqus domain in sellers.json: disqus.com
line 713 appnexus.com,14416,DIRECT,f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 21 different companies
line 717 appnexus.com,14808,DIRECT,f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 13 different companies