DIRECT lines inconsistent with public data
493 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 493)
line 134 ignitemediatech.com, pub_61350, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies name in sellers.json: SayGames Ltd domain in sellers.json: say.games
line 136 lunamedia.io, 231539731133, DIRECT, 524ecb396915caaf
→ observed: the same account is marked DIRECT by 13 different companies name in sellers.json: JP Group limited domain in sellers.json: joygroupgames.com
line 137 flat-ads.com, 182, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 13 different companies name in sellers.json: DoByAI domain in sellers.json: dobyai.com
line 144 betweendigital.com, 45117, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 14 different companies name in sellers.json: Hafo Technology Limited domain in sellers.json: toponad.com
line 146 pubmatic.com, 158060, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 20 different companies name in sellers.json: taurusx domain in sellers.json: taurusx.com
line 163 taboola.com, 1503342, DIRECT, c228e6794e811952
→ observed: the same account is marked DIRECT by 13 different companies
line 171 webeyemob.com, 70133, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 190 yeahmobi.com, 114386, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies name in sellers.json: Topon domain in sellers.json: toponad.com
line 201 e-planning.net, ef8dc1dee54baf18, DIRECT, c1ba615865ed87b2
→ observed: the same account is marked DIRECT by 16 different companies
line 202 sonobi.com, 94997de4e6, DIRECT, d1a215d9eb5aee9e
→ observed: the same account is marked DIRECT by 17 different companies
line 203 terabox.com, 160021, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 204 mangomob.net, axuppoxxi1, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies name in sellers.json: FLEXTECH INC. domain in sellers.json: www.terabox.com
line 205 olaex.biz, 100163, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies name in sellers.json: Mangomob domain in sellers.json: mangomob.net
line 210 xapads.com, 138821, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 211 uis.mobfox.com, 1985, DIRECT, 5529a3d1f59865be
→ observed: the same account is marked DIRECT by 13 different companies name in sellers.json: MAN, TSANSHUN domain in sellers.json: gamestar6688.com
line 218 mangomob.net, 4rn0wgoxni, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies name in sellers.json: Meitu (China) Limited domain in sellers.json: mt.meipai.com
line 219 iqzone.com, IQ101, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies name in sellers.json: SayGames domain in sellers.json: say.games
line 224 onetag.com, 7ba1175dffb3110, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 225 disqus.com, 998, DIRECT
→ observed: the same account is marked DIRECT by 16 different companies
line 227 gothamads.com, 3028, DIRECT, d9c86e5dec870222
→ observed: the same account is marked DIRECT by 13 different companies
line 229 criteo.com, B-057702, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 25 different companies
line 230 themediagrid.com, N23GK6, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 18 different companies name in sellers.json: Gothamads LLC domain in sellers.json: gothamads.com
line 231 opera.com, pub8082887838720, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 14 different companies
line 233 xapads.com, 117219, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 243 peak226.com, 14200, DIRECT
→ observed: the same account is marked DIRECT by 19 different companies