DIRECT lines inconsistent with public data
196 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 196)
line 274 rubiconproject.com, 26442, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 30 different companies
line 275 rubiconproject.com, 26440, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 30 different companies
line 395 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 98 different companies
line 409 vidoomy.com, 7646534, DIRECT
→ observed: the same account is marked DIRECT by 77 different companies
line 855 webeyemob.com, 70098, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 75 different companies name in sellers.json: MINTEGRAL domain in sellers.json: mintegral.com
line 1017 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 1030 smaato.com, 1100057628, DIRECT, 07bcf65f187117b4
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 72 different companies name in sellers.json: topon domain in sellers.json: toponad.net
line 1031 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 1196 algorix.co, 604553, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 68 different companies
line 1211 admixer.net, 142f7ae2-b259-439a-801d-0b1146b8518d, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 1239 start.io, 115550145, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 1240 themediagrid.com, 6XGFYQ, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 80 different companies
line 1246 yabbi.me, 675d9254-4032-47ed-9074-b6ef4dbab522, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 1247 madex.world, 544b4c02-bccb-47eb-a8c2-0a6be081778b, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Madex domain in sellers.json: madex.world
line 1259 rubiconproject.com, 23780, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Google domain in sellers.json: google.com
line 1260 rubiconproject.com, 23778, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 1261 pubmatic.com, 161141, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Reklam Up (via EB) domain in sellers.json: google.com
line 1262 criteo.com, B-062970, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 65 different companies
line 1263 themediagrid.com, 81MGSH, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 1264 sharethrough.com, nJscjtOy, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: ReklamUp - OB domain in sellers.json: google.com
line 1270 inmobi.com, 445a21be4613492a9545763b8c4bc548, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 65 different companies
line 1277 screenil.com, 554156, DIRECT
→ observed: the same account is marked DIRECT by 65 different companies
line 1302 onetag.com, 82e44d118b79600, DIRECT
→ observed: the same account is marked DIRECT by 79 different companies
line 1304 admatic.com.tr, adm-pub-3033566192, DIRECT, uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 1309 admixer.net, f6790c61-b9ce-49b0-b809-059710d60dfd, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com