DIRECT lines inconsistent with public data
252 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 252)
line 440 xandr.com,12745,DIRECT,f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 10 different companies
line 944 pubmatic.com, 160565, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies name in sellers.json: Tapjoy domain in sellers.json: tapjoy.com
line 945 pangleglobal.com, 9898, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies name in sellers.json: Tapjoy, Inc. domain in sellers.json: fingersoft.com
line 949 synacor.com, 82460, DIRECT, e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 50 different companies
line 953 opera.com, pub6584435113344, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 33 different companies
line 962 pubmatic.com, 162223, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 25 different companies name in sellers.json: Opera domain in sellers.json: opera.com
line 975 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 98 different companies
line 1411 google.com, pub-3940256099942544, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 39 different companies
line 1867 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 1893 mars.media, 107876, DIRECT, 8624339f102fb076
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies name in sellers.json: Smaato Inc. domain in sellers.json: smaato.com
line 1910 se7en.es, 212459, DIRECT, 064bc410192443d8
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 10 different companies name in sellers.json: Smaato inc. domain in sellers.json: smaato.com
line 2284 pubmatic.com, 159856, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 22 different companies name in sellers.json: Google LLC (via EB) domain in sellers.json: google.com
line 2285 pubmatic.com, 162159, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: CENTURY GAMES PTE LTD (via EB) domain in sellers.json: google.com
line 2291 rubiconproject.com, 23780, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Google domain in sellers.json: google.com
line 2292 rubiconproject.com, 23778, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 2293 pubmatic.com, 161141, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Reklam Up (via EB) domain in sellers.json: google.com
line 2294 criteo.com, B-062970, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 65 different companies
line 2295 themediagrid.com, 81MGSH, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 2296 sharethrough.com, nJscjtOy, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: ReklamUp - OB domain in sellers.json: google.com
line 2302 inmobi.com, 445a21be4613492a9545763b8c4bc548, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 65 different companies
line 2310 sharethrough.com, Uc8GWHvM, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: A4G Network - OB domain in sellers.json: google.com
line 2323 inmobi.com,cb6a6239dfec478f818c1ffca00ca440,DIRECT,83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 45 different companies
line 2348 opera.com, pub8613009987200, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 30 different companies
line 2379 mobupps.com,c74d97b01eae257e44aa9d5bade97baf9807,DIRECT
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Inspired Square domain in sellers.json: inspiredsquare.com
line 2380 catapultx.com,141027,DIRECT
→ observed: the same account is marked DIRECT by 5 different companies