DIRECT lines inconsistent with public data
41 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 41)
line 5114 smartadserver.com, 4016, DIRECT, 060d053dcf45cbf3 #Global
→ observed: the same account is marked DIRECT by 45 different companies
line 5115 smartadserver.com, 4012, DIRECT, 060d053dcf45cbf3 #EUR
→ observed: the same account is marked DIRECT by 43 different companies
line 5116 smartadserver.com, 4071, DIRECT, 060d053dcf45cbf3 #USD
→ observed: the same account is marked DIRECT by 59 different companies
line 5117 smartadserver.com, 4073, DIRECT, 060d053dcf45cbf3 #BRL
→ observed: the same account is marked DIRECT by 42 different companies
line 5118 smartadserver.com, 4074, DIRECT, 060d053dcf45cbf3 #MXN
→ observed: the same account is marked DIRECT by 42 different companies
line 5342 opera.com,pub10832153240576,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 23 different companies
line 5345 onetag.com,82e44d118b79600,DIRECT
→ observed: the same account is marked DIRECT by 77 different companies
line 5348 onetag.com, 8b77f25879b0642, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies
line 5349 onetag.com, 8b77f25879b0642-OB, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies
line 5358 inmobi.com, bfe203493be74a45917b0993b9a74596, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 11 different companies
line 5662 programmaticx.ai, 100682, DIRECT, b42d42eb28400efa
→ observed: the same account is marked DIRECT by 39 different companies name in sellers.json: falcongames domain in sellers.json: falcongames.com
line 5663 targetbetter.com, 6481, DIRECT
→ observed: the same account is marked DIRECT by 39 different companies name in sellers.json: fugo domain in sellers.json: fugo.com.tr
line 5666 themediagrid.com, VM75KS, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 48 different companies name in sellers.json: Copper6 Ltd domain in sellers.json: copper6.com
line 5671 admanmedia.com, 2269, DIRECT
→ observed: the same account is marked DIRECT by 54 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 5690 yabbi.me, 675d9254-4032-47ed-9074-b6ef4dbab522, DIRECT
→ observed: the same account is marked DIRECT by 67 different companies
line 5691 madex.world, 544b4c02-bccb-47eb-a8c2-0a6be081778b, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: Madex domain in sellers.json: madex.world
line 5693 thebrave.io, 1234764, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: bigo domain in sellers.json: bigo.sg
line 5722 oko.uk, a4eb11dd-9bc5-4d77-9877-71f69dcfc08f, DIRECT, b3511ffcafb23a32
→ observed: the same account is marked DIRECT by 45 different companies name in sellers.json: BigoAds domain in sellers.json: bigo.sg
line 5734 admatic.de, ade-pub-4967241771, DIRECT, uufps1dh5stc6euk
→ observed: the same account is marked DIRECT by 43 different companies
line 5742 google.com, pub-3990748024667386, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 83 different companies
line 5762 themediagrid.com, NC7LXT, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 44 different companies name in sellers.json: THUNDER MONETIZATION PTE. LTD. domain in sellers.json: thunder-monetize.com
line 5763 criteo.com, B-081657, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 43 different companies
line 5794 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 5797 pubnative.net, 1008060, DIRECT, d641df8625486a7b
→ observed: the same account is marked DIRECT by 56 different companies
line 5813 apester.com, 49071, DIRECT
→ observed: the same account is marked DIRECT by 50 different companies