DIRECT lines inconsistent with public data
54 −14 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 54)
line 2331 sharethrough.com, Uc8GWHvM, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: A4G Network - OB domain in sellers.json: google.com
line 2344 inmobi.com, cb6a6239dfec478f818c1ffca00ca440, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 45 different companies
line 2367 opera.com, pub8613009987200, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 30 different companies
line 2511 opera.com, pub11330246048832, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 17 different companies
line 2517 opera.com, pub10410392928256, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 11 different companies
line 3774 adbro.me, d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc, DIRECT
→ observed: the same account is marked DIRECT by 32 different companies name in sellers.json: BidMachine Inc. domain in sellers.json: bidmachine.io
line 3800 adyoulike.com, 4ad745ead2958bf7, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 3805 adyoulike.com, d56e3e148de35ef3f2fc06a8fe3a5d1a, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: Intenze domain in sellers.json: intenze.co
line 3813 apester.com, 1105, DIRECT
→ observed: the same account is marked DIRECT by 70 different companies
line 3840 axis-marketplace.com, 239, DIRECT
→ observed: the same account is marked DIRECT by 69 different companies name in sellers.json: zynga.com domain in sellers.json: zynga.com
line 3844 bematterfull.com, 470013009523, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: Brave HK Limited domain in sellers.json: bravehk.com
line 3846 bematterfull.com, 92391776902, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 3862 carbonatix.com, 176915265, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 3953 insticator.com, 178a035b-0561-4fec-a9a6-f973ee4c8c31, DIRECT, b3511ffcafb23a32
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 24 different companies name in sellers.json: Axis-marketplace domain in sellers.json: axis-marketplace.com
line 3954 intenze.co, 200187, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 3961 kueez.com, 4e6bcaa6797e0019a2362406888380d6, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 24 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 3968 lijit.com, 411915, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: MARKAPP MEDIA LTD domain in sellers.json: markappmedia.site
line 3996 markappmedia.site, C-1021, DIRECT, 1ddf21e4cc2e32a1
→ observed: the same account is marked DIRECT by 68 different companies name in sellers.json: pulishertest domain in sellers.json: test.com
line 4007 media.net, 8cup0enj, DIRECT, 818f58666cabc936
→ observed: the same account is marked DIRECT by 18 different companies
line 4018 mgid.com, 911290, DIRECT, d4c29acad76ce94f
→ observed: the same account is marked DIRECT by 34 different companies
line 4029 onetag.com, 8c85507deac979a, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 31 different companies name in sellers.json: Axis Corp Ltd. domain in sellers.json: axis-marketplace.com
line 4040 opera.com, pub12108925371520, DIRECT, 55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 29 different companies name in sellers.json: Axis-Marketplace domain in sellers.json: axis-marketplace.com
line 4044 orangeclickmedia.com, C-1021, DIRECT, cd730d2f56b472c4
→ observed: the same account is marked DIRECT by 68 different companies
line 4098 risecodes.com, 67ac81ac2c875500018fbbfc, DIRECT, 79929e88b2ba73bc
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 74 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 4099 rtbhouse.com, v4Y3snBsel6fYC6mSzdf, DIRECT
→ observed: the same account is marked DIRECT by 29 different companies