iOS · Epoch USA Inc

Epoch Times: Live & Breaking

Developer URL: https://www.theepochtimes.com/contact-us
app-ads.txt: https://www.theepochtimes.com/app-ads.txt · 200
Checked: Oct 7, 2026

56/100

234 lines · 163 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

13 −19 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.

Evidence (13)

line 5      sonobi.com, b0d98479c8, DIRECT, d1a215d9eb5aee9e
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Epoch Times (via OB)  domain in sellers.json: google.com
line 29     algorix.co, 60016, DIRECT, 5b394c12fea27a1d
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Zynga Mobile  domain in sellers.json: zynga.com
line 39     opera.com, pub5865193350528, DIRECT, 55a0c5fd61378de3
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies  name in sellers.json: zMaticoo  domain in sellers.json: zmaticoo.com
line 66     yahoo.com, 57872, DIRECT
             → observed: the same account is marked DIRECT by 13 different companies
line 72     mobismarter.com, 3294, DIRECT
             → observed: the same account is marked DIRECT by 8 different companies
line 96     video.unrulymedia.com, 1244444110, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Beapup LTD.  domain in sellers.json: beapup.com
line 115    admanmedia.com, 990, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies  name in sellers.json: Click Tech Limited - Zmaticoo  domain in sellers.json: zmaticoo.com
line 120    appnexus.com, 13101, DIRECT, f5ab79cb980f11d1
             → observed: the same account is marked DIRECT by 5 different companies
line 122    xandr.com, 13167, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 13 different companies  name in sellers.json: ACEEX SP. Z O.O.  domain in sellers.json: aceex.io
line 148    webeyemob.com, 70104, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: zMaticoo  domain in sellers.json: zmaticoo.com
line 175    meitu.com, 699, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Yeahmobi  domain in sellers.json: yeahmobi.com
line 211    rubiconproject.com, 26904, DIRECT, 0bfd66d529a55807
             → observed: the same account is marked DIRECT by 3 different companies  name in sellers.json: Amagi  domain in sellers.json: amagi.com
line 219    pubmatic.com, 166629, DIRECT, 5d62403b186f2ace
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: The Epoch Times (via EB)  domain in sellers.json: google.com

warning

Seller IDs not listed in the ad system's sellers.json

31 −15 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (25 of 31)

line 12     lijit.com, 238430-eb, DIRECT, fafdf38b16bf6b2b
             → sellers_json: https://lijit.com/sellers.json
line 34     advlion.com, 584, DIRECT
             → sellers_json: https://advlion.com/sellers.json
line 41     algorix.co, 60299, RESELLER, 5b394c12fea27a1d
             → sellers_json: https://algorix.co/sellers.json
line 45     smaato.com, 1100042823, RESELLER, 07bcf65f187117b4
             → sellers_json: https://smaato.com/sellers.json
line 52     smartadserver.com, 4202, RESELLER
             → sellers_json: https://smartadserver.com/sellers.json
line 65     adview.com, 33633363, DIRECT, 1b2cc038a11ea319
             → sellers_json: https://adview.com/sellers.json
line 68     algorix.co, 60097, RESELLER, 5b394c12fea27a1d
             → sellers_json: https://algorix.co/sellers.json
line 78     smartadserver.com, 4074, RESELLER
             → sellers_json: https://smartadserver.com/sellers.json
line 80     algorix.co, 60095, RESELLER, 5b394c12fea27a1d
             → sellers_json: https://algorix.co/sellers.json
line 81     start.io, inm, RESELLER
             → sellers_json: https://start.io/sellers.json
line 86     algorix.co, 60197, RESELLER, 5b394c12fea27a1d
             → sellers_json: https://algorix.co/sellers.json
line 91     smartclip.net, 12358, RESELLER
             → sellers_json: https://smartclip.net/sellers.json
line 94     adiiix.com, par-9A2627866DA4BBE4F4AA4A67A3DDE686, RESELLER
             → sellers_json: https://adiiix.com/sellers.json
line 101    algorix.co, 60216, RESELLER, 5b394c12fea27a1d
             → sellers_json: https://algorix.co/sellers.json
line 109    smartadserver.com, 4071, RESELLER
             → sellers_json: https://smartadserver.com/sellers.json
line 124    smartadserver.com, 4073, RESELLER
             → sellers_json: https://smartadserver.com/sellers.json
line 136    video.unrulymedia.com, 144481089, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 138    onetag.com, 59aa7be4921bac8, RESELLER
             → sellers_json: https://onetag.com/sellers.json
line 140    smartyads.com, 1272, RESELLER, fd2bde0ff2e62c5d
             → sellers_json: https://smartyads.com/sellers.json
line 156    pubmatic.com, 157558, RESELLER, 5d62403b186f2ace
             → sellers_json: https://pubmatic.com/sellers.json
line 157    google.com, pub-4568609371004228, RESELLER, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 161    rubiconproject.com, 23822, RESELLER, Obfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 164    mediafuse.com, 316569, RESELLER
             → sellers_json: https://mediafuse.com/sellers.json
line 166    video.unrulymedia.com, 123476257, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 169    smaato.com, 1100050739, RESELLER, 07bcf65f187117b4
             → sellers_json: https://smaato.com/sellers.json

warning

Lines for ad system domains that don't resolve

7 −3 pts

These ad system domains don't resolve (the domain may be retired, merged or misspelled). The lines can't be validated, and if the domain is registered again, its new holder would appear authorized.

How to fixRemove these lines. If the domain is registered again, its new holder would appear authorized by your file.

Evidence (7)

line 16     engagebdr.com, 16, RESELLER
             → ad_system: engagebdr.com
line 63     engagebdr.com, 10423, RESELLER
             → ad_system: engagebdr.com
line 71     engagebdr.com, 10252, RESELLER
             → ad_system: engagebdr.com
line 110    spotxchange.com, 82068, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 132    engagebdr.com, 84, RESELLER
             → ad_system: engagebdr.com
line 160    engagebdr.com, 10294, RESELLER
             → ad_system: engagebdr.com
line 178    engagebdr.com, 7, RESELLER
             → ad_system: engagebdr.com

info

DIRECT accounts registered to another domain

5 −4 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (5)

line 11     lijit.com, 238430, DIRECT, fafdf38b16bf6b2b
             → domain in sellers.json: ntdtv.com  name in sellers.json: The Epoch Times Association Inc.
line 123    olaex.biz, 100131, DIRECT
             → domain in sellers.json: zmaticoo.com  name in sellers.json: zMaticoo
line 150    smartyads.com, 100025, DIRECT, fd2bde0ff2e62c5d
             → domain in sellers.json: flat-ads.com  name in sellers.json: acmemobi
line 185    Beapup.com, 544587, DIRECT
             → domain in sellers.json: fungame.studio  name in sellers.json: Guru Puzzle Game
line 194    amagi.com, 70373, DIRECT
             → domain in sellers.json: ntd.com  name in sellers.json: NTD TV

info

No OWNERDOMAIN declared

1 −2 pts

app-ads.txt 1.1 recommends OWNERDOMAIN so buyers can match DIRECT accounts to the owner.

How to fixAdd OWNERDOMAIN=<your company domain> to the file.

info

Duplicate lines

1 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.

Evidence (1)

ad_system: verve.com  seller_id: 5897  relationship: RESELLER

info

Ad systems without a public sellers.json

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.

Evidence (25 of 41)

line 6      rhythmone.com, 1059622079, RESELLER, a670c89d4a324e47
             → sellers_json: HTTP 403
line 10     sovrn.com, 238430, DIRECT, fafdf38b16bf6b2b
             → sellers_json: HTTP 403
line 24     advertising.com, 28246, RESELLER
             → sellers_json: HTTP 403
line 25     gamaigroup.com, 320201, RESELLER
             → sellers_json: HTML or login page instead of JSON
line 27     appnexus.com, 12976, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 28     openx.com, 541056459, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 46     appnexus.com, 12878, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 48     appnexus.com, 12501, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 50     appnexus.com, 12867, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 55     loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 61     appnexus.com, 12061, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 73     openx.com, 540838151, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 74     rhythmone.com, 4173858586, RESELLER, a670c89d4a324e47
             → sellers_json: HTTP 403
line 76     loopme.com, 9724, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 79     rhythmone.com, 5336134699710583737, RESELLER, a670c89d4a324e47
             → sellers_json: HTTP 403
line 85     criteo.com, B-057955, RESELLER, 9fac4a4a87c2a44f
             → sellers_json: HTTP 403
line 87     loopme.com, 11342, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 88     appnexus.com, 12475, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 90     openx.com, 537149888, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 95     appnexus.com, 8178, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 103    appnexus.com, 11450, RESELLER
             → sellers_json: HTTP 403
line 105    loopme.com, 11414, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 120    appnexus.com, 13101, DIRECT, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 131    rhythmone.com, 2613193077, RESELLER, a670c89d4a324e47
             → sellers_json: HTTP 403
line 135    openx.com, 539214772, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403

Is this your app?

Get the full evidence list, a cleaned app-ads.txt, and alerts when partners' accounts change. Think something here is wrong? Request a correction.

Monitor this app