DIRECT lines inconsistent with public data
570 −21 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 570)
line 7 opera.com, pub8613009987200, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 30 different companies
line 27 sharethrough.com, Uc8GWHvM, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: A4G Network - OB domain in sellers.json: google.com
line 40 inmobi.com,cb6a6239dfec478f818c1ffca00ca440,DIRECT,83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 45 different companies
line 68 inmobi.com, cb6a6239dfec478f818c1ffca00ca440, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 45 different companies
line 69 opera.com,pub11330246048832,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 17 different companies
line 71 opera.com,pub10410392928256,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 11 different companies
line 77 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 160 different companies
line 79 pubmatic.com, 166375, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: LEARNINGS CO., LIMITED (OB) (via EB) domain in sellers.json: google.com
line 127 aps.amazon.com,8b48e249-e9e6-4a52-8b48-396ea93403e8,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Publift Pty Ltd domain in sellers.json: publift.com
line 172 facebook.com, 1860801414139193, DIRECT, c3e20eee3f780d68
→ observed: the same account is marked DIRECT by 3 different companies
line 996 advlion.com, 3125, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 1003 sharethrough.com, EAfdOPGs, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Take1 - oRTB (Publica) domain in sellers.json: take1.tv
line 1011 adtonos.com, PUB3109876780, DIRECT
→ observed: the same account is marked DIRECT by 11 different companies
line 1012 mobismarter.com, 3294, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 1020 webeyemob.com, 70130, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 1024 ironsrc.com, [yourironSourcePublisherAccountID], Direct
→ observed: the same account is marked DIRECT by 5 different companies
line 1272 yabbi.me, f12bd731-2eb9-487c-9260-0c350e2d312b, DIRECT
→ observed: the same account is marked DIRECT by 35 different companies
line 1324 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 96 different companies
line 1345 vidoomy.com, 7646534, DIRECT
→ observed: the same account is marked DIRECT by 76 different companies
line 1874 toponad.com, 1661f80179644e, DIRECT, 1d49fe424a1a456d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 51 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 1876 webeyemob.com, 70098, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 75 different companies name in sellers.json: MINTEGRAL domain in sellers.json: mintegral.com
line 2041 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 2057 smaato.com, 1100057628, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 71 different companies
line 2094 onetag.com, 82e44d118b79600, DIRECT
→ observed: the same account is marked DIRECT by 77 different companies
line 2096 admatic.com.tr, adm-pub-3033566192, DIRECT, uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: opera domain in sellers.json: opera.com