DIRECT lines inconsistent with public data
68 −22 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 68)
line 14 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 334 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 384 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 427 smartadserver.com, 4125, DIRECT, 060d053dcf45cbf3
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: AmazonUAM Global Supply domain in sellers.json: aps.amazon.com
line 444 smartadserver.com, 4016, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies name in sellers.json: SmartPGMarketplace domain in sellers.json: dynadmic.com
line 445 smartadserver.com, 4012, DIRECT
→ observed: the same account is marked DIRECT by 45 different companies
line 446 smartadserver.com, 4071, DIRECT
→ observed: the same account is marked DIRECT by 59 different companies
line 447 smartadserver.com, 4073, DIRECT
→ observed: the same account is marked DIRECT by 43 different companies
line 448 smartadserver.com, 4074, DIRECT
→ observed: the same account is marked DIRECT by 43 different companies
line 1193 axonix.com,59089,DIRECT,bc385f2b4a87b721
→ observed: the same account is marked DIRECT by 26 different companies
line 1229 axonix.com,59089,DIRECT,bc385f2b4a87b721
→ observed: the same account is marked DIRECT by 26 different companies
line 1297 lacunads.com,LCc6b8b1c8aca38e6f,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 17 different companies name in sellers.json: vungle domain in sellers.json: vungle.com
line 1376 ushareit.com,LCc6b8b1c8aca38e6f,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 17 different companies name in sellers.json: vungle domain in sellers.json: vungle.com
line 1395 smartadserver.com, 3172, DIRECT, 060d053dcf45cbf3
→ observed: the same account is marked DIRECT by 19 different companies name in sellers.json: Orange Click Media domain in sellers.json: orangeclickmedia.com
line 1396 orangeclickmedia.com, C-1103, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 1397 appnexus.com, 14416, DIRECT
→ observed: the same account is marked DIRECT by 21 different companies
line 1398 appnexus.com, 14808, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 1409 smartadserver.com, 3172, DIRECT, 060d053dcf45cbf3
→ observed: the same account is marked DIRECT by 19 different companies name in sellers.json: Orange Click Media domain in sellers.json: orangeclickmedia.com
line 1410 orangeclickmedia.com, C-1103, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 1411 appnexus.com, 14416, DIRECT
→ observed: the same account is marked DIRECT by 21 different companies
line 1412 appnexus.com, 14808, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 1658 richaudience.com,flNoR9ht06,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 13 different companies name in sellers.json: POWERENGINE PTE.LIMITED domain in sellers.json: zmaticoo.com
line 1758 yeahmobi.com,5135224,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Vungle domain in sellers.json: vungle.com
line 1767 google.com, pub-8622186303703569, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 23 different companies
line 1768 criteo.com, B-059025, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 19 different companies