DIRECT lines inconsistent with public data
20 −19 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (20)
line 10 lijit.com, 90999-eb, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Capital City Press LLC (via Google EB) domain in sellers.json: google.com
line 20 rubiconproject.com, 22552, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 22 pubmatic.com, 159588, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Georges Media Group EB (via EB) domain in sellers.json: google.com
line 23 pubmatic.com, 159590, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Georges Media Group domain in sellers.json: theadvocate.com
line 26 video.unrulymedia.com, 1144101307, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google - The Advocate Company domain in sellers.json: google.com
line 308 amxrtb.com, 105199479, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: OpsCo LLC domain in sellers.json: ops.co
line 316 Media.net, 8CU59QXJ5, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: YieldLift LLC (via OB) domain in sellers.json: google.com
line 696 onetag.com, 708f408a834b7a4, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: OpsCo LLC domain in sellers.json: ops.co
line 699 onetag.com, 708f408a834b7a4-OB, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: OpsCo LLC (via OB) domain in sellers.json: google.com
line 730 rubiconproject.com, 24998, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 731 targetspot.com, 92, DIRECT, feb28ed826dcf532
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Trinity Audio domain in sellers.json: trinityaudio.ai
line 732 tritondigital.com, 28113, DIRECT, 19b4454d0b87b58b
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Trinity Audio Ltd domain in sellers.json: trinityaudio.ai
line 733 rubiconproject.com, 24996, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Trinity Audio LTD domain in sellers.json: trinityaudio.ai
line 745 rubiconproject.com, 24856, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies name in sellers.json: Consumable, Inc. domain in sellers.json: consumable.com
line 748 tritondigital.com, 106423, DIRECT, 19b4454d0b87b58b
→ observed: the same account is marked DIRECT by 18 different companies name in sellers.json: Consumable Inc domain in sellers.json: consumable.com
line 750 adtonos.com, PUB3603521960, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies
line 765 tritondigital.com, 44733, DIRECT, 19b4454d0b87b58b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: TargetSpot Inc domain in sellers.json: www.targetspot.com
line 768 adswizz.com, consumable, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies
line 769 improvedigital.com, 2174, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies name in sellers.json: Azerion Audio domain in sellers.json: targetspot.com
line 770 tritondigital.com, 162223, DIRECT, 19b4454d0b87b58b
→ observed: the same account is marked DIRECT by 14 different companies name in sellers.json: Audionet