DIRECT lines inconsistent with public data
18 −17 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (18)
line 102 adswizz.com, entravision, DIRECT
→ observed: the same account is marked DIRECT by 14 different companies
line 103 adswizz.com, kriteria, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 110 adtonos.com, PUB3109876780, DIRECT
→ observed: the same account is marked DIRECT by 11 different companies
line 111 adtonos.com, PUB3986956907, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 124 adyoulike.com, 4d5014f8da11fc0a70ebbda5d4537935, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 150 amplifier.audio, PUB3109876780, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 270 bidscube.com, 500030, DIRECT, 6ecc87a1e0269657
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: KG Media domain in sellers.json: jabar.tribunnews.com
line 356 eskimi.com, 2020000534, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies
line 380 gitberry.com,325100011,DIRECT
→ observed: the same account is marked DIRECT by 23 different companies name in sellers.json: SayGames LTD domain in sellers.json: say.games
line 414 improvedigital.com, 2174_380, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Streamkey domain in sellers.json: streamkey.tv
line 528 lijit.com, 509254, DIRECT, fafdf38b16bf6b2b #SOVRN
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Algopeak Digital Ltd domain in sellers.json: algopeak.io
line 621 mosher.media, 305, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Wizardgames domain in sellers.json: wizardgames.ca
line 695 opera.com,pub12108925371520,DIRECT,55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 29 different companies name in sellers.json: Axis-Marketplace domain in sellers.json: axis-marketplace.com
line 890 rubiconproject.com, 25194, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 23 different companies
line 1145 targetspot.com, 380, DIRECT, feb28ed826dcf532
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Streamkey domain in sellers.json: streamkey.tv
line 1159 themediagrid.com, 9FRCA5, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: TEAL DIGITAL GROUP LTD domain in sellers.json: teal.works
line 1160 themediagrid.com, VM75KS, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 49 different companies name in sellers.json: Copper6 Ltd domain in sellers.json: copper6.com
line 1314 yabbi.me,f12bd731-2eb9-487c-9260-0c350e2d312b,DIRECT
→ observed: the same account is marked DIRECT by 36 different companies