iOS · FotMob AS

FotMob - Soccer Live Scores

Developer URL: http://www.fotmob.com
app-ads.txt: https://www.fotmob.com/app-ads.txt · 200
Checked: Oct 7, 2026

83/100

1,148 lines · 953 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

12 −8 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.

Evidence (12)

line 10     rubiconproject.com, 20034, DIRECT, 0bfd66d529a55807
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Google  domain in sellers.json: google.com
line 12     pubmatic.com, 158764, DIRECT, 5d62403b186f2ace
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: norapps  domain in sellers.json: google.com
line 13     pubmatic.com, 165049, DIRECT, 5d62403b186f2ace
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Norapps (GAM: OB) (via EB)  domain in sellers.json: google.com
line 18     triplelift.com, 14682-EB, DIRECT, 6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Fotmob (via EB Network)  domain in sellers.json: google.com
line 33     smaato.com,1100055526,DIRECT,07bcf65f187117b4
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: EB DFP-FotMob(pub-5719939684469996)  domain in sellers.json: google.com
line 116    conversantmedia.com, 100322, DIRECT, 03113cd04947736d
             → observed: the same account is marked DIRECT by 68 different companies  name in sellers.json: Luna Media Group LLC  domain in sellers.json: lunamedia.io
line 142    vidazoo.com, 6a04bf983b6b70e1f48a52c2, DIRECT, b6ada874b4d7d0b2
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 34 different companies  name in sellers.json: Luna media  domain in sellers.json: lunamedia.io
line 145    seedtag.com, 6a8495f8f228bc0007dad9eb, DIRECT
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Luna Media Group LLC  domain in sellers.json: lunamedia.io
line 217    media.net, 8CU5Z8I77, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: FotMob AS (via OB)  domain in sellers.json: google.com
line 219    media.net, 8CUJGU4P5, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: FotMob AS (via OB)  domain in sellers.json: google.com
line 220    media.net, 8CU7NPLG2, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Fotmob (via OB)  domain in sellers.json: google.com
line 633    emxdgt.com, 2542, DIRECT, 1e1d41537f7cad7f
             → observed: the same account is marked DIRECT by 15 different companies

warning

Seller IDs not listed in the ad system's sellers.json

77 −6 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (25 of 77)

line 25     improvedigital.com,2050,RESELLER
             → sellers_json: https://improvedigital.com/sellers.json
line 27     sonobi.com,24f603762e,RESELLER,d1a215d9eb5aee9e
             → sellers_json: https://sonobi.com/sellers.json
line 34     verve.com,2847041,DIRECT
             → sellers_json: https://verve.com/sellers.json
line 46     visiblemeasures.com,2311,DIRECT
             → sellers_json: https://visiblemeasures.com/sellers.json
line 47     triplelift.com,9273,DIRECT,6c33edb13117fd86
             → sellers_json: https://triplelift.com/sellers.json
line 75     improvedigital.com, 2643, RESELLER
             → sellers_json: https://improvedigital.com/sellers.json
line 93     conversantmedia.com, 100658, RESELLER, 03113cd04947736d
             → sellers_json: https://conversantmedia.com/sellers.json
line 94     conversantmedia.com, 100659, RESELLER, 03113cd04947736d
             → sellers_json: https://conversantmedia.com/sellers.json
line 95     conversantmedia.com, 100660, RESELLER, 03113cd04947736d
             → sellers_json: https://conversantmedia.com/sellers.json
line 96     conversantmedia.com, 100661, RESELLER, 03113cd04947736d
             → sellers_json: https://conversantmedia.com/sellers.json
line 97     conversantmedia.com, 100662, RESELLER, 03113cd04947736d
             → sellers_json: https://conversantmedia.com/sellers.json
line 98     conversantmedia.com, 100663, RESELLER, 03113cd04947736d
             → sellers_json: https://conversantmedia.com/sellers.json
line 99     conversantmedia.com, 100670, RESELLER, 03113cd04947736d
             → sellers_json: https://conversantmedia.com/sellers.json
line 100    conversantmedia.com, 100671, RESELLER, 03113cd04947736d
             → sellers_json: https://conversantmedia.com/sellers.json
line 101    conversantmedia.com, 100672, RESELLER, 03113cd04947736d
             → sellers_json: https://conversantmedia.com/sellers.json
line 102    conversantmedia.com, 100677, RESELLER, 03113cd04947736d
             → sellers_json: https://conversantmedia.com/sellers.json
line 103    conversantmedia.com, 100688, RESELLER, 03113cd04947736d
             → sellers_json: https://conversantmedia.com/sellers.json
line 104    conversantmedia.com, 100691, RESELLER, 03113cd04947736d
             → sellers_json: https://conversantmedia.com/sellers.json
line 105    conversantmedia.com, 100706, RESELLER, 03113cd04947736d
             → sellers_json: https://conversantmedia.com/sellers.json
line 106    conversantmedia.com, 100713, RESELLER, 03113cd04947736d
             → sellers_json: https://conversantmedia.com/sellers.json
line 117    axonix.com, 59188, RESELLER
             → sellers_json: https://axonix.com/sellers.json
line 122    media.net, 8CU8S2B45, RESELLER
             → sellers_json: https://media.net/sellers.json
line 124    adapex.io, s5203, RESELLER
             → sellers_json: https://adapex.io/sellers.json
line 126    myfeature.tv, fiUXGjr3tTmXABV5ShS7, DIRECT
             → sellers_json: https://myfeature.tv/sellers.json
line 129    smilewanted.com, 4391, RESELLER
             → sellers_json: https://smilewanted.com/sellers.json

warning

Lines for ad system domains that don't resolve

2 −1 pts

These ad system domains don't resolve (the domain may be retired, merged or misspelled). The lines can't be validated, and if the domain is registered again, its new holder would appear authorized.

How to fixRemove these lines. If the domain is registered again, its new holder would appear authorized by your file.

Evidence (2)

line 66     districtm.io, 101406, DIRECT, 3fd707be9c4527c3
             → ad_system: districtm.io
line 1195   vdopia.com, 14546, RESELLER, 49a66ce31a704197
             → ad_system: vdopia.com

info

DIRECT accounts registered to another domain

3 −1 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (3)

line 67     chocolateplatform.com, 14632, DIRECT, 49a66ce31a704197
             → domain in sellers.json: dazn.com  name in sellers.json: DAZN Limited
line 1184   google.com, pub-1956856209985681, DIRECT, f08c47fec0942fa0
             → domain in sellers.json: minutemedia.com  name in sellers.json: Sportority Inc
line 1193   undertone.com, 3802, DIRECT
             → domain in sellers.json: minutemedia.com  name in sellers.json: Minute Media

info

Duplicate lines

1 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.

Evidence (1)

ad_system: playdigo.com  seller_id: 1982  relationship: RESELLER

info

Ad systems without a public sellers.json

126

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.

Evidence (25 of 126)

line 7      openx.com, 560424721, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 8      openx.com, 540549354, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 11     rhythmone.com, 2621241420, DIRECT, a670c89d4a324e47
             → sellers_json: HTTP 403
line 35     openx.com,561050089,DIRECT,6a698e2ec38604c6
             → sellers_json: HTTP 403
line 65     appnexus.com, 3524, DIRECT, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 71     loopme.com, 14118, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 72     appnexus.com, 12700, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 80     freewheel.tv, 539813-r-524565, RESELLER
             → sellers_json: HTTP 403
line 81     freewheel.tv, 539813-r-523319, RESELLER
             → sellers_json: HTTP 403
line 86     appnexus.com, 6849, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 137    freewheel.tv, 534466-r-523319, RESELLER
             → sellers_json: HTTP 403
line 138    freewheel.tv, 534466-r-524565, RESELLER
             → sellers_json: HTTP 403
line 139    ogury.com, 065d4ff5-a269-44be-9634-9d4d7af2dfc3, RESELLER
             → sellers_json: HTTP 403
line 148    facebook.com, 1101047606588887, RESELLER, c3e20eee3f780d68
             → sellers_json: HTML or login page instead of JSON
line 155    appnexus.com, 10824, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 156    loopme.com, 11227, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 160    appnexus.com, 9569, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 173    eskimi.com, 2020000027, RESELLER
             → sellers_json: HTTP 403
line 175    ogury.com, 9ffe04c7-a6ba-4ae3-990d-29d904954cea, RESELLER
             → sellers_json: HTTP 403
line 207    loopme.com, 9724, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 222    openx.com, 537100188, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 225    loopme.com, 11498, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 236    loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 245    freewheel.tv, 535664-r-523319, RESELLER
             → sellers_json: HTTP 403
line 250    openx.com, 537145117, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403

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