DIRECT lines inconsistent with public data
41 −14 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 41)
line 11 aps.amazon.com, 9eaf46de-e1bd-41c9-8a11-f5862f62cd8e, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: spot.im domain in sellers.json: spotim.market
line 16 appnexus.com, 13765, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 3 different companies
line 26 freewheel.tv, 516429, DIRECT #FW Fox Corp
→ observed: the same account is marked DIRECT by 8 different companies
line 27 freewheel.tv, 516429-523319, DIRECT #MPE
→ observed: the same account is marked DIRECT by 5 different companies
line 28 freewheel.tv, 384777, DIRECT # Comcast
→ observed: the same account is marked DIRECT by 3 different companies
line 29 freewheel.tv, 1572593, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 30 freewheel.tv, 1306975, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 31 freewheel.tv, sg1257658, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 32 freewheel.tv, 535275-d-523319, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 35 freewheel.tv, 512029, Direct
→ observed: the same account is marked DIRECT by 11 different companies
line 49 indexexchange.com, 206103, DIRECT, #SS
→ observed: the same account is marked DIRECT by 8 different companies
line 50 indexexchange.com, 201520, DIRECT #PreB / FW
→ observed: the same account is marked DIRECT by 8 different companies
line 57 smaato.com, 1100054264, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 9 different companies
line 60 telaria.com, i0unc-nzux7,DIRECT,1a4e959a1b50034a #Fox
→ observed: the same account is marked DIRECT by 6 different companies
line 63 telaria.com, lbhf7-s0v9n,DIRECT,1a4e959a1b50034a #Onefox
→ observed: the same account is marked DIRECT by 8 different companies
line 64 telaria.com, lbhf7-eaa33,DIRECT,1a4e959a1b50034a #Onefox
→ observed: the same account is marked DIRECT by 3 different companies
line 65 tremorhub.com, i0unc-nzux7,DIRECT,1a4e959a1b50034a #Fox
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Fox Corp. domain in sellers.json: fox.com
line 68 tremorhub.com, lbhf7-s0v9n,DIRECT,1a4e959a1b50034a #Onefox
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Fox domain in sellers.json: fox.com
line 69 tremorhub.com,lbhf7-eaa33,DIRECT,1a4e959a1b50034a #Onefox
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Fox domain in sellers.json: fox.com
line 70 telaria.com, gjth7-b76sj, DIRECT, 1a4e959a1b50034a #Big10
→ observed: the same account is marked DIRECT by 5 different companies
line 71 tremorhub.com, gjth7-b76sj, DIRECT, 1a4e959a1b50034a #Big10
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Big Ten Networks domain in sellers.json: btn.com
line 76 video.unrulymedia.com, 884127666, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Fox Holdings (Entertainment/Sports) domain in sellers.json: fox.com
line 80 openx.com, 537149888, DIRECT,a698e2ec38604c6
→ observed: the same account is marked DIRECT by 5 different companies
line 81 openx.com, 559105323, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 6 different companies
line 85 pubmatic.com, 162979, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Fox Corporation domain in sellers.json: fox.com