DIRECT lines inconsistent with public data
61 −20 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 61)
line 482 smaato.com,1100004890,DIRECT,07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 483 smaato.com,1100053227,DIRECT,07bcf65f187117b4
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: EB DFP Maple Media (pub-7915769105781682) domain in sellers.json: google.com
line 1328 pangleglobal.com,9898,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies name in sellers.json: Tapjoy, Inc. domain in sellers.json: fingersoft.com
line 1382 pubmatic.com,160565,DIRECT,5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies name in sellers.json: Tapjoy domain in sellers.json: tapjoy.com
line 1482 smaato.com,1100039091,DIRECT,07bcf65f187117b4
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: EB AdMob - Maple Media (pub-4229758926684576) domain in sellers.json: google.com
line 1535 synacor.com,82460,DIRECT,e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 50 different companies
line 1712 richaudience.com,flNoR9ht06,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 13 different companies name in sellers.json: POWERENGINE PTE.LIMITED domain in sellers.json: zmaticoo.com
line 1731 yeahmobi.com,5135224,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Vungle domain in sellers.json: vungle.com
line 1901 vidgyor.com, 20081, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: eReleGo domain in sellers.json: tastyrecipes.in
line 1902 videoffy.com, vid00556, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Mediawrkz Pte Limited domain in sellers.json: datawrkz.com
line 1908 tritondigital.com, 40513, DIRECT, 19b4454d0b87b58b
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Audiomob.io domain in sellers.json: audiomob.com
line 1913 soundcast.io, 62bc2352994fa, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: AUDIOMOB domain in sellers.json: audiomob.com
line 1917 pubmatic.com, 162319, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 15 different companies name in sellers.json: Vidgyor Media Technologies Private Limited (via EB) domain in sellers.json: google.com
line 1918 adtonos.com, PUB12304500, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 1919 9dotsmedia.com, 1351, DIRECT, 45ff185b4c4e857d
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: SUPERCENT. domain in sellers.json: supercent.io
line 1921 unibots.in, UBC-0339-1, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 1926 targetspot.com, 180, DIRECT, feb28ed826dcf532
→ observed: the same account is marked DIRECT by 5 different companies
line 1927 adtonos.com, PUB1691386632, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 1930 brid.tv, 283, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 1932 eskimi.com, 2020000536, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 1941 smartadserver.com, 4164, DIRECT, 060d053dcf45cbf3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 12 different companies name in sellers.json: playstreammedia domain in sellers.json: playstream.media
line 1946 adswizz.com, audiomob, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 1948 improvedigital.com, 2174, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies name in sellers.json: Azerion Audio domain in sellers.json: targetspot.com
line 1953 google.com, pub-3990748024667386, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 85 different companies
line 1956 adtonos.com, PUB952327291, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: SOUNDCAST domain in sellers.json: www.acast.com