DIRECT lines inconsistent with public data
66 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 66)
line 4 google.com, pub-3940256099942544, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 36 different companies
line 1387 teads.tv, 13576, DIRECT, 15a9c44f6d26cbe1
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Premium Publicidade e Marketing Ltda domain in sellers.json: premiumads.com.br
line 1404 onetag.com, 5adaad445a0a050, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Premium Publicidade e Marketing LTDA domain in sellers.json: premiumads.com.br
line 1405 onetag.com, 5adaad445a0a050-OB, DIRECT
→ observed: the same account is marked DIRECT by 63 different companies
line 1415 criteo.com, B-064291, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 67 different companies
line 1416 themediagrid.com, DKRL8Y, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 64 different companies
line 1483 mintegral.com, 44977, DIRECT, 0aeed750c80d6423
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Crackler Developer domain in sellers.json: crackle.co.in
line 1657 onetag.com, 8a3210d3d66a270, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: Crackle.tech domain in sellers.json: ctech.works
line 1763 onetag.com, 8a3210d3d66a270-OB, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 2049 fyber.com,226826,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Crackle Technologies Pte Ltd domain in sellers.json: crackle.tech
line 2164 google.com, pub-3940256099942544, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 36 different companies
line 2165 applovin.com, 39e6e7aabc46f8f763534f1e9d57ca4b, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Appvestor domain in sellers.json: appvestor.com
line 2259 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 96 different companies
line 2280 vidoomy.com,7646534,DIRECT
→ observed: the same account is marked DIRECT by 76 different companies
line 2650 themediagrid.com, R28I9J, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 66 different companies
line 2830 webeyemob.com, 70098, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 75 different companies name in sellers.json: MINTEGRAL domain in sellers.json: mintegral.com
line 2899 thunder-monetize.com, 9437131240, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 2900 thunder-monetize.com, 3706624507, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 2901 thunder-monetize.com, 2795069071, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 2902 thunder-monetize.com, 4753062214, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 2903 thunder-monetize.com, 8233142522, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 2910 thunder-monetize.com, 2464009402, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 2911 thunder-monetize.com, 7474063531, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 2912 thunder-monetize.com, 5638644113, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 2913 thunder-monetize.com, 2182335895, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies