DIRECT lines inconsistent with public data
133 −17 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 133)
line 236 adpone.com, ff4766b6846596df0816, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Beyond domain in sellers.json: richaudience.com
line 248 media.net, 8CU92WUF1, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Adforus (via OB) domain in sellers.json: google.com
line 261 thegermanemedia.com, 965, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Ad360 domain in sellers.json: ad360.live
line 264 triplelift.com, 14714, DIRECT, 6c33edb13117fd86
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Germane Media domain in sellers.json: playswift.tv
line 265 lijit.com, 509119-eb, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Germane Media (via Google EB) domain in sellers.json: google.com
line 324 pubmatic.com, 164243, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: LY Corporation (via EB) (via EB) domain in sellers.json: google.com
line 425 aps.amazon.com, 4f6a0dd3-22f5-4bb3-9be2-94a6b0c49390, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Treenod.inc domain in sellers.json: treenod.com
line 456 google.com, pub-8622186303703569, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 23 different companies
line 463 smartadserver.com, 4164, DIRECT, 060d053dcf45cbf3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 12 different companies name in sellers.json: playstreammedia domain in sellers.json: playstream.media
line 479 adwmg.com, 101195, DIRECT, c9688a22012618e7
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Adsolut domain in sellers.json: adsolut.in
line 490 criteo.com, B-068838, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 8 different companies
line 491 themediagrid.com, Q6VXLE, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies name in sellers.json: Adsolut Media Private Limited domain in sellers.json: playstream.media
line 492 onetag.com, 7f3c08b1c2b4a0c, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 493 onetag.com, 7f3c08b1c2b4a0c-OB, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 795 rubiconproject.com, 22444, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 1077 improvedigital.com, 1234, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 61 different companies name in sellers.json: Connekt Media Limited domain in sellers.json: connekt.ai
line 1078 opera.com, pub7507776842240, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 57 different companies
line 1083 themediagrid.com, FALINO, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 105 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 1112 pubmatic.com, 159855, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 19 different companies name in sellers.json: Google LLC (via EB) domain in sellers.json: google.com
line 1164 vidazoo.com, 6763f7632381fc1150a4f706, DIRECT
→ observed: the same account is marked DIRECT by 17 different companies name in sellers.json: Aretis Limited domain in sellers.json: hungrystudio.com
line 1502 pubnative.net, 1009418, DIRECT, d641df8625486a7b
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: NAVER Corporation domain in sellers.json: navercorp.com
line 1503 pubnative.net, 1009633, DIRECT, d641df8625486a7b
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Webtoon domain in sellers.json: webtoons.com
line 1652 rubiconproject.com, 22588, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 1653 rubiconproject.com, 22586, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Dormknight Inc domain in sellers.json: gliacloud.com
line 1844 algorix.co, 604493, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: NAVER Webtoon domain in sellers.json: webtoons.com