App Supply Index Monitor my app
iOS · NFL Enterprises LLC

NFL

Developer URL
http://www.nfl.com/mobile/app
app-ads.txt
https://www.nfl.com/app-ads.txt · 200
Checked
Oct 7, 2026
C
61/100

340 lines · 213 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

38 −25 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 38) 
line 187    freewheel.tv, 1502450, DIRECT
             → observed: the same account is marked DIRECT by 6 different companies
line 189    pubmatic.com, 162039, DIRECT, 5d62403b186f2ace
             → observed: the same account is marked DIRECT by 6 different companies  name in sellers.json: GustoTV  domain in sellers.json: gustotv.com
line 190    triplelift.com, 9110, DIRECT, 6c33edb13117fd86
             → observed: the same account is marked DIRECT by 6 different companies  name in sellers.json: GustoTV  domain in sellers.json: gustotv.com
line 191    xandr.com, 11679, DIRECT
             → observed: the same account is marked DIRECT by 6 different companies  name in sellers.json: Gusto TV  domain in sellers.json: gustotv.com
line 209    freewheel.tv, 1605137, DIRECT
             → observed: the same account is marked DIRECT by 3 different companies
line 210    freewheel.tv, 1605175, DIRECT
             → observed: the same account is marked DIRECT by 3 different companies
line 215    sonobi.com, 963032ef73, DIRECT, d1a215d9eb5aee9e
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies  name in sellers.json: SpringServe  domain in sellers.json: springserve.com
line 218    mediafuse.com, 732, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies  name in sellers.json: SpringServe  domain in sellers.json: magnite.com
line 226    freewheel.tv, 1585433, DIRECT
             → observed: the same account is marked DIRECT by 5 different companies
line 240    sharethrough.com, ffb088fa, DIRECT, d53b998a7bd4ecd4
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies  name in sellers.json: Videobyte(Kargo) - oRTB  domain in sellers.json: videobyte.com
line 253    beachfront.com, 14838, DIRECT, e2541279e8e2ca4d
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies  name in sellers.json: LG Ads Plus  domain in sellers.json: lgads.tv
line 254    lkqd.net, 1100054253, DIRECT, 59c49fa9598a0117
             → observed: the same account is marked DIRECT by 11 different companies  name in sellers.json: LG  domain in sellers.json: adtech.lgads.tv
line 255    smaato.com, 1100054264, DIRECT, 07bcf65f187117b4
             → observed: the same account is marked DIRECT by 11 different companies
line 256    sonobi.com, 84d2a5d155, DIRECT, d1a215d9eb5aee9e
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies  name in sellers.json: LG Ad Solutions  domain in sellers.json: lgads.tv
line 258    lijit.com, 489566, DIRECT, fafdf38b16bf6b2b
             → observed: the same account is marked DIRECT by 6 different companies  name in sellers.json: LG Ads Solutions  domain in sellers.json: lgads.tv
line 537    spotx.tv, 239904, DIRECT, 7842df1d2fe2db34
             → observed: the same account is marked DIRECT by 6 different companies
line 539    springserve.com,1135, DIRECT, a24eb641fc82e93d
             → observed: the same account is marked DIRECT by 4 different companies
line 545    google.com, pub-7154879651992621, DIRECT, f08c47fec0942fa0
             → observed: the same account is marked DIRECT by 3 different companies  name in sellers.json: American Broadcasting Companies, Inc. d/b/a Disney Advertising Sales (“DAS”)  domain in sellers.json: disney.com
line 548    telaria.com, r5rfy-irhqt, DIRECT, 1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 3 different companies
line 549    tremorhub.com, r5rfy-irhqt,DIRECT, 1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 3 different companies
line 555    freewheel.tv, 520311, DIRECT #Paramount
             → observed: the same account is marked DIRECT by 9 different companies
line 556    freewheel.tv, 191701, DIRECT #Discovery
             → observed: the same account is marked DIRECT by 8 different companies
line 557    freewheel.tv, 516429, DIRECT #Fox
             → observed: the same account is marked DIRECT by 8 different companies
line 558    freewheel.tv, 48804, DIRECT #Warner
             → observed: the same account is marked DIRECT by 6 different companies
line 559    freewheel.tv, 171213, DIRECT #A&E
             → observed: the same account is marked DIRECT by 7 different companies
warning

Seller IDs not listed in the ad system's sellers.json

22 −8 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (22) 
line 34     taipeidigital.com, 0101231147, RESELLER
             → sellers_json: https://taipeidigital.com/sellers.json
line 50     aps.amazon.com, 333c1971-2fa6-4e28-9618-b9c7b003107a, DIRECT
             → sellers_json: https://aps.amazon.com/sellers.json
line 54     minute.ly, 70000, DIRECT
             → sellers_json: https://minute.ly/sellers.json
line 100    improvedigital.com,2050,RESELLER
             → sellers_json: https://improvedigital.com/sellers.json
line 104    risecodes.com,63832beef8189a00015cb6d3,RESELLER
             → sellers_json: https://risecodes.com/sellers.json
line 123    rubiconproject.com,13918,RESELLER,0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 134    themediagrid.com,PRLEZI,RESELLER,35d5010d7789b49d
             → sellers_json: https://themediagrid.com/sellers.json
line 136    themediagrid.com,4AJU2M,RESELLER,35d5010d7789b49d
             → sellers_json: https://themediagrid.com/sellers.json
line 231    video.unrulymedia.com, 2564526802, RESELLER, 6f752381ad5ec0e5
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 255    smaato.com, 1100054264, DIRECT, 07bcf65f187117b4
             → sellers_json: https://smaato.com/sellers.json
line 535    rubiconproject.com, 17346, RESELLER, 0bfd66d529a55807 #EBDA
             → sellers_json: https://rubiconproject.com/sellers.json
line 536    rubiconproject.com, 21134, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 546    telaria.com, i0unc-ertdk, DIRECT, 1a4e959a1b50034a
             → sellers_json: https://www.telaria.com/sellers.json
line 547    tremorhub.com, i0unc-ertdk, DIRECT, 1a4e959a1b50034a
             → sellers_json: https://tremorhub.com/sellers.json
line 548    telaria.com, r5rfy-irhqt, DIRECT, 1a4e959a1b50034a
             → sellers_json: https://www.telaria.com/sellers.json
line 549    tremorhub.com, r5rfy-irhqt,DIRECT, 1a4e959a1b50034a
             → sellers_json: https://tremorhub.com/sellers.json
line 550    telaria.com, sipgi-k8fpb, DIRECT, 1a4e959a1b50034a
             → sellers_json: https://www.telaria.com/sellers.json
line 551    tremorhub.com, sipgi-k8fpb,DIRECT, 1a4e959a1b50034a
             → sellers_json: https://tremorhub.com/sellers.json
line 598    video.unrulymedia.com, 567009000, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 618    filmzie.com, 9894060, RESELLER
             → sellers_json: https://filmzie.com/sellers.json
line 633    siprocalads.com, SEQ7S9CH7H0SPD3U4M8JPGECAO, RESELLER
             → sellers_json: https://siprocalads.com/sellers.json
line 636    streamvisionmedia.com, 47524, RESELLER
             → sellers_json: https://streamvisionmedia.com/sellers.json
warning

Lines for ad system domains that don't resolve

6 −2 pts

These ad system domains don't resolve (the domain may be retired, merged or misspelled). The lines can't be validated, and if the domain is registered again, its new holder would appear authorized.

How to fixRemove these lines. If the domain is registered again, its new holder would appear authorized by your file.
Evidence (6) 
line 84     districtm.io,100962,RESELLER,3fd707be9c4527c3
             → ad_system: districtm.io
line 538    spotxchange.com, 239904, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 593    spotxchange.com, 141052, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 594    spotxchange.com, 160227, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 595    spotxchange.com, 285547, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 604    spotxchange.com, 202009, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
info

DIRECT accounts registered to another domain

8 −3 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (8) 
line 73     aps.amazon.com,5078c42b-6e39-4fe9-ae37-a1ff8cfdf01b,DIRECT
             → domain in sellers.json: versusgame.com  name in sellers.json: MrktStar, Inc
line 237    kargo.com, 8768, DIRECT
             → domain in sellers.json: adops.com  name in sellers.json: OAO
line 543    tremorhub.com, i79zj-w2045, DIRECT, 1a4e959a1b50034a
             → domain in sellers.json: disney.com  name in sellers.json: Disney
line 544    telaria.com, i79zj-w2045, DIRECT, 1a4e959a1b50034a
             → domain in sellers.json: disney.com  name in sellers.json: Disney
line 552    aps.amazon.com, d76d9d1c-87d6-4701-8283-d056e6d14915, DIRECT, 1a4e959a1b50034a
             → domain in sellers.json: disney.com  name in sellers.json: Hulu
line 553    tremorhub.com, i79zj-ilo38, DIRECT, 1a4e959a1b50034a
             → domain in sellers.json: disney.com  name in sellers.json: Disney
line 554    telaria.com, i79zj-ilo38, DIRECT, 1a4e959a1b50034a
             → domain in sellers.json: disney.com  name in sellers.json: Disney
line 667    tritondigital.com, 10649, DIRECT, 19b4454d0b87b58b
             → domain in sellers.json: www.cumulusmedia.com  name in sellers.json: Cumulus
info

Duplicate lines

20 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.
Evidence (20) 
ad_system: smaato.com  seller_id: 1100047589  relationship: RESELLER
ad_system: appnexus.com  seller_id: 6849  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 15268  relationship: RESELLER
ad_system: xad.com  seller_id: 963  relationship: RESELLER
ad_system: contextweb.com  seller_id: 560138  relationship: RESELLER
ad_system: pubnative.net  seller_id: 1007449  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 159277  relationship: RESELLER
ad_system: loopme.com  seller_id: 9718  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 159382  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 161058  relationship: RESELLER
ad_system: tvp.tv  seller_id: ar40  relationship: RESELLER
ad_system: improvedigital.com  seller_id: 1699  relationship: RESELLER
ad_system: openx.com  seller_id: 543878511  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 4849  relationship: RESELLER
ad_system: sharethrough.com  seller_id: oaw69fon  relationship: RESELLER
ad_system: adelement.com  seller_id: 36003  relationship: RESELLER
ad_system: adelement.com  seller_id: 36004  relationship: RESELLER
ad_system: indexexchange.com  seller_id: 182257  relationship: RESELLER
ad_system: freewheel.tv  seller_id: 512029  relationship: RESELLER
ad_system: freewheel.tv  seller_id: 169843  relationship: RESELLER
info

Ad systems without a public sellers.json

92

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.
Evidence (25 of 92) 
line 12     openx.com, 540922801, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 13     openx.com, 543869775, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 18     appnexus.com, 6849, RESELLER
             → sellers_json: HTTP 403
line 20     xad.com, 963, RESELLER, 81cbf0a75a5e0e9a
             → sellers_json: HTTP 403
line 25     loopme.com, 9718, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 31     openx.com, 543878511, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 42     openx.com, 564845018, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 59     freewheel.tv, 1220255, RESELLER
             → sellers_json: HTTP 403
line 60     freewheel.tv, 1220271, RESELLER
             → sellers_json: HTTP 403
line 75     openx.com,540191398,RESELLER,6a698e2ec38604c6
             → sellers_json: HTTP 403
line 77     appnexus.com,1908,RESELLER,f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 79     sovrn.com,375328,RESELLER,fafdf38b16bf6b2b
             → sellers_json: HTTP 403
line 86     appnexus.com,3663,RESELLER,f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 87     rhythmone.com,1654642120,RESELLER,a670c89d4a324e47
             → sellers_json: HTTP 403
line 97     appnexus.com,1356,RESELLER,f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 126    gannett.com,22652678936,RESELLER
             → sellers_json: HTTP 403
line 130    appnexus.com,12637,RESELLER,f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 135    criteo.com,B-068458,RESELLER,9fac4a4a87c2a44f
             → sellers_json: HTTP 403
line 139    appnexus.com,8233,RESELLER,f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 147    appnexus.com, 9475, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 150    appnexus.com, 3703, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 151    xad.com, 958, RESELLER, 81cbf0a75a5e0e9a
             → sellers_json: HTTP 403
line 159    ogury.com, ede8d6ba-5a3f-4dfa-85aa-8cfb3c42f970, RESELLER
             → sellers_json: HTTP 403
line 160    adcolony.com, 496220845654deec, RESELLER, 1ad675c9de6b5176 #Smaato
             → sellers_json: HTML or login page instead of JSON
line 168    appnexus.com, 6849, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403

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